Samsung TV Plus Surpasses 100m Monthly Active Users Worldwide

Samsung TV Plus has announced that it has surpassed 100 million monthly active users globally, marking a significant milestone for the premium FAST service as it continues to experience rapid growth. The platform reported a 25% year-over-year increase in streaming hours, with engagement reaching new highs in 2025, further cementing Samsung TV Plus as one of the most widely used streaming apps worldwide.

As the streaming landscape continues to evolve, Samsung TV Plus has positioned itself as a key platform for advertisers seeking to reach highly sought-after audiences, including millennial families and influential viewers. The service operates in a brand-safe environment designed for engagement and is driven by strong audience loyalty, with a reported 92% retention rate after three months, making it one of the most effective streaming destinations for marketers.

"Our focus remains on delivering premium, authentic experiences that connect our audiences around the world — and this year's breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates," said Salek Brodsky, Senior Vice President & Head of Global, Samsung TV Plus. "Surpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus and the team's commitment to providing exceptional entertainment made for every moment."

Over the past year, Samsung TV Plus expanded its footprint in live and interactive programming, tapping into major cultural moments through fan-focused experiences. A highlight was the livestreamed JONAS 20: Greetings From Your Hometown tour, which featured a first-of-its-kind FanVote allowing viewers to vote for their favorite song using their remote control. The interactive poll generated a response rate of more than 13% among connected TV viewers, demonstrating the platform’s ability to transform passive viewing into active engagement on the largest screen in the home.

The service has also strengthened its role as a destination for creator-led programming, partnering with digital storytellers such as Mark Rober, Michelle Khare, Dhar Mann, and Smosh. These initiatives, alongside partnerships with Spotify, David Letterman, and major sports leagues including the NHL, MLB, NBA, and NFL, have helped reinforce Samsung TV Plus as a hub for culturally relevant, premium content.

Samsung TV Plus currently offers more than 4,300 free channels globally and is available in 30 countries across Samsung TVs, Galaxy smartphones, Galaxy Tab devices, and Smart Monitors. The service is also integrated across Samsung’s latest 2026 TV lineup, including Micro RGB TV, Neo QLED, OLED, The Frame, and The Frame Pro models.

samsungtvplus.com