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09/02/2024

ITV Studios Partners With Samsung TV Plus

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ITV Studios in partnership with Samsung TV Plus has launched an exclusive, new and dedicated channel featuring back-to-back episodes of The Graham Norton Show.

The Graham Norton Show channel marks the debut of the immensely popular entertainment show on advertising-supported streaming TV in the UK, giving advertisers a unique opportunity to appear alongside the BAFTA-winning show, renowned for effortlessly blending chat and comedy.

The Graham Norton Show channel will stream exclusively on Samsung TV Plus in the UK, Germany, Sweden and The Netherlands, providing fans with a bountiful line-up of A-listers delivering the ultimate in primetime entertainment. Non-stop Norton will be available 24-hours-a-day and on an on-demand service, coming soon. Included in the selection is The Graham Norton Show 2023 New Year’s Eve special, which epitomises the popularity of the programme, attracting an enormous 4.3 million viewers on the day it aired.

Alex Hole, General Manager, Europe at Samsung Electronics, said it's an exciting time for advertisers to appear alongside the show in the UK for the first time, since the series has previously only aired on the BBC. "It gives advertisers a gateway into the growing number of audiences who are turning to FAST services already, to deliver them engaging, premium, and free content that is easy to discover, funded by targeted and relevant advertising," he added.

The Graham Norton Show channel is the latest launch as part of Samsung TV Plus' long-standing partnership with ITV Studios, kicking off with 'World Drama by ITV Studios'. Together they have since grown the catalogue of programming produced by the Groups’ 60+ production labels to include dedicated channels from Gordon Ramsey's 'Hell's Kitchen', the timeless 'Come Dine With Me', and the constantly trending 'World of Love Island'.

Speaking about the partnership, Graham Haigh, EVP Global Digital Partnerships, at ITV Studios commented: "We're excited to partner with Samsung and launch a dedicated channel focused on all things Norton giving fans the chance to indulge 24/7 on Graham's legendary and star studded interviews. The Graham Norton Show is one of the most beloved and iconic in our 90,000+ hour catalogue and has a huge global audience."

This latest expansion to the Samsung TV Plus catalogue demonstrates the growth of FAST channels in Europe and cements its role in the total TV viewing experience by providing a wide range of high-quality content to meet the wide range of viewing needs and moods.
Samsung TV Plus's substantial growth, propelled by Samsung’s increased investment in the FAST service’s immense catalogue and expanding key content partnerships, has resulted in a 61% year-on-year growth in viewing hours in the UK.

itvstudios.com
VMI.TV Ltd

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