Bitfocus Teams Up With JB&A To Expand Its US Presence

Bitfocus, the global software company known for its innovative AV control solutions, is strengthening its footprint in the US through a new partnership with California-based JB&A.

The collaboration aims to bring Bitfocus' world-class software platform closer to American AV professionals and simplify the management of complex live productions.

Bitfocus' Buttons software platform allows users to create intuitive, custom interfaces for large multi-vendor setups, supported by a library of over 700 third-party device integrations. The platform is designed to give operators maximum flexibility while streamlining complex workflows—making it a natural fit for JB&A, which specializes in designing complete workflow solutions for clients.

"The true power of Buttons is the freedom it gives users to pick the best devices for their creative, technical and commercial needs, and bring them all under one simple, secure command," said Ida Øksdal-Korneliussen, COO of Bitfocus. "JB&A works with its customers to develop the very best architecture for their workflows, so they are a completely natural fit for us. To best serve professional users we need to work with the top people in all the key territories, which is why we are excited to bring JB&A into our team."

Greg Burgess, Executive Vice President at JB&A, added: "Our reputation is founded on trust and unparalleled customer service, on understanding their challenges and providing unbiased recommendations. As we say, we don't move boxes, we unbox possible.

"Buttons is a transformative technology for media technology. It gives complete workflow flexibility and operational security to our customers. We are very excited to add it to our portfolio, and look forward to a long and successful relationship with Ida and the team back in Oslo."

Buttons allows users to develop custom panels for laptops, tablets, and tactile surfaces, dynamically configuring control interfaces to suit their operational needs. The platform's compatibility with devices like the Elgato Stream Deck series enables high-pressure live productions to be managed more efficiently and intuitively. As a premier Elgato partner, JB&A will help users maximize the potential of Buttons across a range of professional applications.

bitfocus.io