Alex Morris Appointed Managing Director Of Channel 4's 4Studio

Channel 4 has named Alex Morris as the new Managing Director of its Leeds-based, social-first division, 4Studio.

In his new role, Morris will have strategic and operational control of 4Studio, guiding the division’s social strategy and working closely with colleagues across Channel 4. The division is central to the broadcaster’s digital acceleration plans, creating, adapting, and distributing content across social media platforms.

To date in 2025, views of full Channel 4 episodes on YouTube have risen 59% year-on-year, reaching 164 million. 4Studio also plays a key role in Channel 4’s Nations & Regions strategy, focusing on discovering and nurturing emerging media talent for both the industry and the broadcaster.

Morris joins from SB Media Group, where he served as Chief Creative Officer and helped grow the company from a Dubai-based content operation into a global media business. He succeeds Matt Risley, who led the division from 2019 until his departure in September.

Over the past 15 years, Morris has built and run digital-first content businesses within the social media and creator economy, including LADbible Group and Barcroft Studios, where he played a leading role for over a decade before its sale to Future PLC.

www.channel4.com