TVC Technology Solutions Completes Major AV Upgrade

TVC Technology Solutions has completed a comprehensive audiovisual installation programme for Scottish bookmaker ScotBet, transforming multiple stores with upgraded digital display technology, unified signage systems and enhanced content delivery infrastructure.

The project builds on TVC's expanding portfolio of betting shop modernisation schemes across the UK, including numerous independent operators, and highlights how digital screens and centralised content platforms can help bookmakers boost customer engagement, increase dwell time and strengthen brand visibility.

Working in partnership with ScotBet, TVC undertook a full assessment of existing in-store technology, identifying inconsistent screen formats, ageing display hardware and limited content control capabilities. The findings informed a redesign of the estate’s AV environment, incorporating ultra-slim large-format displays, dynamic signage zones and a centrally managed digital distribution system designed to scale across future store refurbishments.

As part of the installation, TVC fitted commercial-grade LCD and LED screens throughout customer areas, including high-brightness 75-inch displays and multiscreen gantries positioned above service counters to show live odds, racing coverage and promotional messaging. Low-profile mounting systems were used to maintain a clean interior look without compromising accessibility for servicing. A dedicated network of foyer-based signage screens powered by the MySign platform enables ScotBet teams to update campaigns, odds, event messaging and partner content in real time.

A key differentiator in the partnership was TVC's ability to provide both the hardware solution and the supporting content strategy, delivering animated campaigns, live odds tickers, social overlays and fast-moving creative assets aligned to the pace of the betting environment.

Andy Greaves, Sales Director at TVC, said: "Our employee-owned structure means everyone at TVC is passionately behind every project. We instantly become partners to our betting shop customers, rather than just supply vendors, and the ability to supply and install an end-to-end video, signage and content integration seamlessly makes for a smooth project from start to finish."

tvc.uk.com