Kogan Launches Free Streaming Service Powered By Amagi

Amagi has partnered with Kogan Australia to launch Kogan TV+, a new free ad-supported streaming TV (FAST) service offering premium content at no cost to viewers.

The launch marks Kogan's expansion into the rapidly growing streaming market, reinforcing its focus on delivering greater value, choice and accessibility for Australian households. The platform will be available on compatible Kogan smart TVs and devices, enabling instant access to a wide range of local and international content without the need for subscriptions or extra equipment.

At launch, viewers can access channels such as Tennis+, LeadStory and Nosey, with additional channels set to be rolled out in the coming months as the service continues to expand its free content offering.

"At Kogan, we've always believed technology should be more affordable and enjoyable for all," said Arun Shah, Director of Purchasing TVs and Appliances for Kogan Australia. "With Kogan TV+, we’re extending that promise into the world of entertainment, delivering a free, easy-to-use streaming experience that puts great content at everyone’s fingertips. Whether it’s live news, lifestyle, movies, or kids’ shows, we want every viewer to find something they love, instantly."

Kogan TV+ is powered by Amagi's FASTKit, an end-to-end solution that enables platforms to launch and scale FAST services quickly and seamlessly. FASTKit integrates Amagi’s cloud infrastructure, content operations, metadata, and EPG management, advertising monetization, and access to a curated marketplace of premium FAST-ready channels.

This collaboration intends to allow Kogan Australia to deliver a high-quality, ad-supported viewing experience to its customers while unlocking new monetization opportunities for brands and advertisers.

Sridhar Sinnasamy, Senior Vice President and Business Leader for FASTKit at Amagi, added: "Device manufacturers like Kogan are at the forefront of how streaming is evolving globally. With FASTKit, we're providing the technology and revenue ecosystem that empowers them to innovate and expand into the connected TV space."

"Kogan's entry into the FAST streaming space is an exciting moment and a significant reflection of the state of the APAC market," said Thomas Parsons, Senior Director - ANZ at Amagi. "It's not just launching a new service — it is demonstrating how Australians choose to experience free television. We’re proud that our FASTKit solution has made it possible to move from concept to launch with speed, scale, and monetisation built in and that we can partner with Kogan as they start this new journey."

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