Channel 4 Launches Streaming app On Apple Vision Pro

Channel 4 has launched its streaming app on Apple Vision Pro, which blends digital content with the physical world, enabling viewers to experience Channel 4 programming like never before.

Channel 4 is the first UK broadcaster to take advantage of the unique and powerful capabilities of Apple Vision Pro. Programming is viewable in a ground-breaking cinema-style, full-screen viewing experience overlaid onto viewers’ real-life environments, such as living room walls.

Viewers can now enjoy Taskmaster right from the Taskmaster set as Channel 4 is the first UK broadcaster to feature an environment to immerse their audience in the experience. The environment brings a new way to experience Channel 4’s Taskmaster, the show which sees Greg Davies and sidekick Alex Horne oversee the weird, wonderful, BAFTA-winning comedy game show. Users of the Channel 4 app will be transported to the Taskmaster set with its iconic red room, wallpaper, chandeliers, and throne creating the feeling of being immersed in the show itself.

The Taskmaster environment also highlights Channel 4’s ambition in building new experiences to engage and reach viewers, in recognition of evolving viewer behaviour and the increasing importance of experiences around TV programming.

www.channel4.com