Appear To Launch New Centre of Excellence In Singapore

Appear has announced the opening of a new Centre of Excellence in Singapore’s Central Business District on 13 November 2025.

The facility will serve as a hub for innovation, demonstrations, and client engagement across the Asia-Pacific region.

The launch will be attended by CEO Thomas Bostrøm Jørgensen, CTO Andy Rayner, Chief Commercial Officer Alex Pannell, and Chief Product Officer Thomas Lind, who will meet with customers and partners before beginning a regional tour across APAC.

As part of the tour, Rayner and Lind will host a special technology session in Kuala Lumpur on 12 November, in collaboration with the Institute of Broadcasting and Information (IPPTAR) and the Asia-Pacific Broadcasting Union (ABU). The session will bring together broadcast engineers and industry professionals from across Malaysia to discuss emerging trends, including IP-based infrastructures, SRT applications in ad-hoc live events, and advances in remote production workflows.

The new Appear Centre of Excellence in Singapore is organised around three core functions that customers consistently ask for:
• Solution engineering – hands-on design, region-specific development, POC and workflow optimisation
• Customer support – responsive, in-region assistance and escalation
• Sales co-ordination – commercial engagement and partner enablement.

These teams will collaborate closely with Appear experts across APAC, including Australia, South Asia and North Asia, as well as throughout Appear globally.

"By placing a fully equipped lab in our Singapore Centre of Excellence, we’re making it simple to test, tune and train, whether that’s a remote demo for a rights owner in India, a PoC for a remote sports production in Australia, or validating ad-signalling nuances unique to the region," said Shakunt Malhotra, VP APAC, Appear. "Through the lab and our in-region engineering, support, and sales functions, the centre achieves three critical goals: it shortens decision cycles, develops region-specific solutions and de-risks deployments for our customers."

The new hub underpins Appear’s expansion in the Asia-Pacific region, providing a regional facility for hands-on proof-of-concept (PoC) testing, remote demonstrations, the development of region-specific solutions and accredited training for customers and partners. The centre will also house key commercial and technical functions to support broadcasters, rights owners, service providers and telcos across APAC.

Appear's Singapore Centre of Excellence includes a working lab, enabling customers to validate solutions via remote access to the lab before moving to an on-site PoC. The centre will host multi-vendor workflows and Appear’s key modules for contribution, remote production and primary distribution, enabling rapid PoCs for formats and standards commonly used across APAC, including HEVC/AVC, JPEG XS, ST-2110 and high-capacity SRT. It will also support early development and evaluation of regional-specific solutions, such as APAC ad-signalling workflows and audio in broadcast. In addition, the centre will run structured training and accreditation so that reseller/solutions partners and customer engineering teams can achieve Appear certification, helping operators scale skills and standardise best practices across their organisation, backed by proven workflows and licensed expertise.

appear.net