PlayBox Neo And CIS Group Power CazéTV

PlayBox Neo, in partnership with CIS Group, a leading provider of media and broadcast technology solutions, has successfully deployed PlayBox Neo's Dual Channel-in-a-Box turnkey playout solution for CazéTV Produções Ltda.

This investment enhances operational efficiency and automation for LiveMode, the media and marketing company behind CazéTV. Taking this system "on-air" represents a significant advancement in streamlining CazéTV's playout operations and optimising their content delivery workflows.

The PlayBox Neo solutions were installed by CIS Group in Rio de Janeiro, with the official "go-live" date on 19 March 2025. The PlayBox Neo Dual Channel-in-a-Box bundle serves as the master playout solution, offering a wide range of functions including clean switching between video sources, automated playlist management, graphics integration, and SCTE trigger capabilities for dynamic ad insertion on YouTube.

The entire deployment includes the following PlayBox Neo systems - AirBox Neo for seamless playlist playback, live feed integration, and SCTE trigger control. In addition, TitleBox Neo for real-time, multi-layered graphics and branding, and Ingest for multi-channel SDI ingest and video acquisition. Also included is ListBox Neo for efficient playlist preparation and traffic log integration, and SafeBox Neo for automated clip and playlist transfer and file management with MXF Op1a XDCAM-HD format support, along with Multi Playout Manager for remote channel control and playlist creation from a web browser.

LiveMode sought a robust playout solution that would seamlessly integrate with YouTube's SCTE triggers to enable Dynamic Ad Insertion (DAI). The PlayBox Neo solution provides graphics insertion capabilities, an intuitive user interface, and enhanced automation, reducing manual interventions and increasing operational efficiency.

As part of the customisation process, LiveMode and CazéTV collaborated with CIS Group and PlayBox Neo to develop graphic overlays with dynamic text updates from external data sources and automated graphical input triggers via a customised action button in the AirBox Neo interface, enabling real-time visual effects and video repositioning.

LiveMode's familiarity with PlayBox Neo solutions through other CIS Group clients reinforced their confidence in this partnership. With CIS Group's strong industry reputation and proven expertise in broadcast technology, they were the clear choice to deliver a seamless, efficient deployment, ensuring CazéTV has a reliable and high-performance playout solution to facilitate their operations for years to come.

With PlayBox Neo's advanced automation, graphics integration, and SCTE-based ad insertion, CazéTV now has a scalable and efficient playout infrastructure tailored to modern digital broadcasting needs. As the project evolves to meet the growing needs of CazéTV, CIS Group and PlayBox Neo remain dedicated to delivering innovative and efficient workflows tailored to their requirements. By leveraging their expertise and adaptable solutions, both companies will ensure that CazéTV benefits from a seamless, scalable system that supports long-term growth and operational success.

CazéTV's Engineering and Operations Manager Ivan Souza said: "At CazéTV, the integration of the PlayBox Neo solution in partnership with CIS Group has delivered significant gains in our playout and automation operations. The flexibility of the platform, combined with the stability of the system, ensures greater efficiency in workflow and resource optimisation. In addition, the close support from the teams involved guarantees that we can continuously evolve with confidence and operational security."

"We are incredibly excited to embark on this partnership, as it marks a significant milestone in the modernisation of CazéTV's broadcast operations. By implementing this advanced infrastructure, we are confident that CazéTV will be fully equipped to elevate the high-quality experience they provide to their viewers," Alberto Santana, Territory Sales Manager at CIS Group added. "This collaboration reflects our shared commitment to innovation and excellence in broadcasting. We look forward to supporting CazéTV's ongoing growth, helping them push the boundaries of content delivery, and ensuring they remain at the forefront of the industry."

"It is a really exciting time to collaborate with CIS Group on this significant development with CazéTV. Our partnership underscores our commitment to deliver cutting-edge technology that supports seamless, high-performance operations in broadcasting. We are delighted to support CazéTV by providing our smart media solutions that can further enhance the live sports experience," CEO and founder of PlayBox Neo Pavlin Rahnev affirmed.

"With the attainment of broadcasting rights for various sports, CazéTV attracts an enormous and loyal audience, and continues to expand at a remarkable rate. The live content captured is essential in grabbing that key moment and we are honoured to play a role in CazéTV's ongoing success at putting their customer audience first. This recent acquisition consolidates the partnership with CIS Group, PlayBox Neo and CazéTV, and positions PlayBox Neo's Channel-in-a-Box solution as a vital backbone for high-quality broadcasting playout. It is rewarding to see the excellent results achieved and reinforces our main objective, which is placing the customer at the centre."

To see PlayBox Neo's next-generation broadcast solutions firsthand at IBC2025, drop by Stand 7.C35.

www.playboxneo.com