Mediagenix And White Peaks Solutions Team Up To Power Sharjah Broadcasting Authority's Maraya Platform

Mediagenix and White Peaks Solutions have announced a strategic collaboration with the Sharjah Broadcasting Authority to bring next-level content personalisation to Maraya, the authority's flagship streaming platform.

Sharjah Broadcasting Authority is the public media entity of the Emirate of Sharjah. Its digital platforms — including Maraya — aim to promote cultural heritage, educational content, and high-quality entertainment to Arabic-speaking audiences globally.

In partnership with White Peaks Solutions, Spideo — which Mediagenix acquired in 2024 — is providing Maraya with its AI-powered semantic recommendation engine, which is now part of the Mediagenix Recommendation product suite.

This capability enables real-time personalisation based on semantic data, user context, and editorial objectives — providing intuitive recommendations aligned with both user intent and brand values. That cutting edge personalisation increases engagement by 20-60% and conversion by 35%, while reducing curation effort by 50%.

Maraya users will therefore benefit from human-centred personalisation, as part of White Peaks Solutions’ content management system FAULIO and the KWIKmotion online video platform — an enterprise-level solution enabling broadcasters and publishers to build, manage, and monetise OTT platforms across multiple devices in a secure and scalable environment.

"This partnership marks a new chapter in how Maraya combines technology and storytelling to elevate our platform," said Salem AlJunaidi, Head of Content at Maraya Platform. "It's an important part of how we will continue to entertain and delight our growing number of viewers across the MENA region."

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