Mediagenix Enhances AI Personalisation For Content Discovery

Mediagenix has announced a series of enhancements to its Content Personalisation solution, aimed at helping broadcasters and streaming platforms deliver more intuitive and engaging viewer experiences.

The updates build on the company's Humanized Semantic Search technology, which received the IBC 2025 Best of Show award, and extend personalization deeper into the content discovery process. By combining semantic metadata enrichment with AI-powered search capabilities, Mediagenix aims to help audiences find relevant content more quickly while enabling operators to better utilise their catalogues.

"Content discovery remains one of the biggest opportunities to improve the viewer experience today," said Gabriel Mandelbaum, VP Content Strategy & Management. "As catalogs grow, many platforms still rely on outdated personalization approaches that force viewers to search, scroll, and click multiple times just to find something relevant. That creates friction and missed opportunities to engage audiences with the full value of the catalog. With these enhancements, we're making personalisation more intuitive, more transparent, and more effective so viewers can find what they want faster and discover more of what they’ll love."

The company said traditional personalization and search tools often operate in isolation or rely on static logic, limiting their effectiveness. Its updated approach integrates semantic intelligence, audience insights and editorial control into a unified system designed to improve content discovery, engagement and retention.

At the core of the enhancements is a combination of AI-powered semantic search and context-aware recommendations. Using natural language processing and a dual-layer knowledge graph, the platform analyses both content metadata and viewer behaviour to deliver more relevant suggestions.

A new semantic enrichment capability creates detailed profiles for each piece of content, generating and categorising metadata through AI while allowing for human oversight via the Mediagenix taxonomy. This supports advanced search, recommendation and audience segmentation at scale.

The enhanced AI-powered search functionality is designed to interpret the intent behind user queries, delivering more accurate and contextually relevant results by combining semantic analysis with enriched metadata.

Mediagenix said its personalization tools are already delivering measurable improvements across deployments, including increased conversion-to-play rates, longer viewing sessions, greater catalog exposure and reduced editorial workload.

The company added that these developments support a broader shift toward what it describes as the "Real-Time Media Enterprise", where audience intelligence informs decisions earlier in the content lifecycle, from strategy and curation to scheduling.

Mediagenix's approach has also been recognised by industry analysts, with the company named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025 report.

The company will showcase its latest Content Personalisation capabilities at NAB Show 2026, taking place from 19 to 22 April at the Las Vegas Convention Center, where it will exhibit at Booth W1857 in the West Hall.

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