Mediagenix Showcases How Personalisation Powers A Self-Optimising Content Lifecycle

Mediagenix is to spotlight the full integration of Spideo's advanced personalisation and recommendation capabilities across the Mediagenix platform, delivering measurable gains in content engagement, monetisation, and operational agility at IBC2025 (Hall 1, Stand 1.B57).

This marks a significant milestone in the evolution of audience-centric content operations, as personalisation technology, typically limited to the front-end user experience, now strategically informs upstream content decisions that shape what content gets produced, acquired, curated and scheduled, maximising monetization.

"At IBC we're showing what happens when you embed content and audience intelligence across the entire content lifecycle," said Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix. "By deeply integrating Spideo, we're helping our customers go beyond personalisation at the point of consumption, giving them the tools to make strategic decisions much earlier in the game, faster, with greater impact on engagement and ROI."

Mediagenix was recently recognised as an IDC Innovator in the IDC Innovators: Media and Entertainment 2025 for its breakthrough approach to embedding personalisation across the content lifecycle.

Mediagenix recently published whitepaper, Engagement & Conversion Hacking: Reimagining the Content Lifecycle Around Personalisation, outlines the company's forward-looking approach to content operations. At its core is the Self-Optimising Content Monetisation Flywheel, a dynamic feedback loop where intelligence from downstream engagement continuously improves upstream decisions on what content to promote, reuse, or retire. By applying the Mediagenix technology and strategy upstream, media companies can:
Pinpoint which content drives engagement
Surface long-tail assets for monetisation through smarter content bundling
Automate scheduling with audience-aware logic
Expand catalog reach, increasing effective exposure and minimising waste

Already deployed to some extent with major brands like Globo, DirecTV Latin America, and Sky Brasil, Mediagenix personalisation capabilities have already demonstrated 20-60% increase in engagement, over 35% improvement in viewing conversion and 62% daily catalog exposure, transforming viewer engagement into sustainable value.

From strategic planning and title management to channel scheduling and multi-platform distribution, Mediagenix is redefining how content is selected, packaged, and monetised with AI-driven curation and personalisation. IBC attendees will see how this intelligence is applied throughout Mediagenix's modular SaaS platform that offers:
Content Strategy tools that incorporate predictive insights to inform acquisition and commissioning
Smart Curation features in Title Management surface semantically similar titles and naturally align editorial with available rights while Data Scan harmonises the metadata that underpins the curation and recommendation process
Scheduling Automation accelerates programming cycles while optimising performance against audience targets
Personalisation & Recommendation drives engagement, conversion and retention

www.mediagenix.tv