Vubiquity Introduces Catalog Intelligence

Vubiquity, an Amdocs company, is redefining content readiness processes with the introduction of Catalog Intelligence, an industry-first AI-powered solution designed to transform how media organisations manage and monetise their content libraries.

An upcoming module within Vubiquity's Media Suite AI, Catalog Intelligence simplifies traditionally complex and fragmented workflows by unifying disparate data sources, offering actionable insights, and leveraging advanced natural language processing to deliver an easy-to-use chat-based user interface. The result is faster decision-making, reduced manual effort, and accelerated time to market, empowering media companies to achieve new levels of efficiency and profitability.

"Catalog Intelligence is a game changer for media organisations facing fragmented workflows and manual reconciliation across various teams and Asset repositories," said Dana Forte, SVP of Product Management, Vubiquity. "Empower your content sales organisation, with precise and actionable content readiness insights. Content Intelligence seamlessly integrates customer-specific data, drastically reducing the time and effort required to prepare Assets for global distribution. This capability not only accelerates time to market, but also empowers customers to uncover new revenue opportunities, optimise their content libraries, and achieve highly tailored results that align with their strategic objectives."

Catalog Intelligence saves teams countless hours every month by automating readiness-related tasks, allowing them to focus on marketing their content, rather than the timely task of determining what’s ready. It drastically shortens the timeline from Asset assessment to market availability, giving media companies a competitive edge in both new and existing markets. In addition to optimising content library value and unlocking new revenue streams, it ensures accurate deployment while driving greater efficiency and profitability through three key processes:

Using natural language processing, Catalog Intelligence enables users to interact with their content libraries through plain language prompts, simplifying complex searches. For example, a user can type a query such as, "Show me all kids TV series that have Brazilian Portuguese subs or dubs, alongside their latest Brazil territory offer windows," and the system will instantly filter and return matching results. This functionality eliminates manual reconciliation in spreadsheet or reliance on team members scouring multiple databases, making content assessments faster and more intuitive.

The platform consolidates fragmented data from multiple Asset repositories, normalising it into a unified view. Many organisations struggle with scattered databases—one might hold Metadata, multiple others contain video Assets insights, and yet another tracks artwork or subtitles. Catalog Intelligence integrates these disparate data sources into one centralised system. Through this, media organisations gain a single, consistent view of their content, which is vital for accurate decision-making and distribution planning.

Catalog Intelligence automates assessments of Asset readiness by analysing integrated data to highlight missing or incomplete components, such as subtitles, artwork, or compliance edits. These gaps would typically require hours of manual reconciliation across teams. The platform's one-click remediation feature allows users to instantly trigger the necessary workflows to address these deficiencies. By doing so, it dramatically reduces delays and ensures Assets are ready for timely distribution.

At every step, Catalog Intelligence provides precise, actionable recommendations tailored to the organisation's needs, helping guide decisions like prioritising Asset preparation for international territories or ensuring compliance with regional regulations.’

Once gaps are identified, users can initiate the next steps with a single click, such as ordering missing translations or triggering quality control processes. This makes what was previously cumbersome and time-intensive nearly effortless.

This approach ensures media organisations can transition from fragmented, manual workflows to a tightly integrated and highly automated process. By eliminating inefficiencies, organisations save both time and resources, enabling faster time to market and greater monetisation potential for their content libraries.

Catalog Intelligence will be available as a module to Vubiquity Media Suite AI customers later in 2025.

NAB Show attendees are invited to the Vubiquity booth W3750 at the Las Vegas Convention Centre from April 6 – 9, 2025 to discover how Catalog Intelligence streamlines operations, enhances content readiness, and positions media businesses for growth through smarter AI-driven insights.

www.vubiquity.com