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Relo Metrics And Captify Announce Partnership Agreement

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Relo Metrics and Captify have announced a partnership agreement that will augment Relo Metrics offering with Captify’s Search Lift measurement, a study that evaluates the marketing campaigns outcomes.

This will offer a comprehensive view of sponsorship performance, from initial awareness to interest and consideration, redefining how they measure impact and success across the entire buying cycle.

Captify's Search Lift study empowers brands to understand the direct impact of their sponsorship campaign on search behaviour, providing media executives and brand managers with tangible evidence of value. This includes measuring changes in consumer awareness, brand affinity, and intent to buy through shifting search signals.

Relo Metrics provides brands, agencies, and teams with real-time data and better analytics for those who are managing the business of sports sponsorships. The collaboration will bring Relo Metrics sponsorship performance data together with Captify Search Lift, for a unified measure across the entire buying cycle, from awareness to outcomes.

This will enable Relo Metrics to extend its capabilities beyond traditional media valuations to include real and observable consumer behaviour-based approaches. It also underlines the company’s mission to go beyond valuation and enable brands to measure the full impact of their sports sponsorship investments.

The integrated solution will be valuable for a wide variety of brands investing in sports sponsorships as a primary marketing activity as well as regional campaigns where geographic variations offer important insights. This combination of data and analytics will enable brands to significantly improve sponsorship outcomes.

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