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07/09/2023

Relo Metrics Launches Datasets For 2022-2023 NFL Season

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Relo Metrics has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace.

Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate comprehensive sponsor visibility during games across broadcast, streaming, social, and activations. This data creates new use cases and analytics for brands, agencies, financial firms, and rights holders to better understand the growing impact of sports and how partnerships drive value for those brands.

"The availability of Relo Metrics' game data on Snowflake Marketplace simplifies discovery, access, and the commercialisation of data and applications, a massive win for companies seeking to unlock entirely new revenue streams and extended insights across the Data Cloud for Sports. We are very excited to be one of the first partners supplying this kind of data on Snowflake’s single, integrated platform," Jay Prasad, CEO, Relo Metrics, said.

"Rights holders, brands, publishers, and advertising agencies can now obtain the most accurate, relevant, and dynamic real-time analytics to determine omnichannel performance, effectiveness, and ROI surrounding in-game and in-venue NFL sponsorship activities," continued Prasad. "This information allows customers to correlate any and all visibility of brand activations anywhere the consumer touches/interacts with NFL content, including live and on-demand NFL game content on all platforms from connected TV to social media."

During game play, sponsor logos are visible from a variety of sources: on players' uniforms, on goal posts, on field-level signage, in the stands, near team benches, and even on items used by coaching staffs and other personnel. There are also short, sponsored activations in-venue during timeouts, breaks, and halftimes that bear logos. Relo Metrics’ AI machine vision tracks every logo visible to audiences—during broadcast, streaming video, and in content shared via social media—to determine return on investment for each sponsor, whether brand, team, or league.

"In a fast-evolving and multichannel media world, it has become critical that sports marketers adopt a strong, data-led approach to measuring and optimizing sponsorship assets and investments," said Bill Stratton, Global Industry GTM Lead, Media, Entertainment, and Advertising at Snowflake. "The availability of data on sponsor performance of NFL games on Snowflake Marketplace in partnership with Relo Metrics is a vital tool supporting the growth of our joint customer’s business with rich data insights."

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