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Relo Metrics To Participate In The Cannes Lions International Festival Of Creativity

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Relo Metrics (formerly GumGum Sports) is to participate in the Cannes Lions International Festival of Creativity, June 17-21, 2024.

Held annually, the Cannes Lions International Festival of Creativity celebrates creativity, effectiveness, and innovation in the global advertising, marketing, and communication industries.

During the event, Relo Metrics is sponsoring Stagwell's Sport Beach at La Plage Du Festival, located at 52 Bd de la Croisette, Cannes, from June 17-20. Returning for its 2nd season, the Sport Beach brings together athletes, marketers, and global leaders to explore the intersection of sport, creativity, and culture.

On Monday, June 17, Relo Metrics will lead an on-stage panel session at the Sport Beach, featuring England Women's football goalkeeper Mary Earps. This will include the release of a new report detailing the influence of the star athlete’s global influence on women’s football and the corresponding impact on brands – offering new insights into the major role of data in sports marketing.

On Wednesday, June 19, Relo Metrics will join Publicis Sports & Entertainment and NBC Sports at the Front Office Sports 'Future of Sports' event, hosting conversations on The Next Decade of Global Sports, The Growth, Emergence and Staying Power of Women's Sports and The Evolution of Sports Partnerships.

Relo Metrics will also sponsor the Brand Innovators Marketing Leadership Summit at La Mandala on the Boulevard de la Croisette. This event, running from June 17-20, includes sessions at the Brand Innovators Beach and access to the Hospitality Lounge at Armani Caffè, providing the ideal venue for discussions on marketing strategies and brand engagement.

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