Relo Metrics Launches Real-Time Sponsorship Valuation

Relo Metrics has announced the addition of the National Women's Soccer League (NWSL) to its flagship product, Relo Census.

This milestone expansion brings always-on sponsorship tracking across linear, social, and streaming media to one of the fastest-growing leagues in sports.

With a 19% YoY increase in sponsorship deals—the highest of any women's league—the NWSL is attracting top-tier brands eager to align with an audience that values authenticity, equity, and cultural relevance. Through Relo Census, brands and rights holders can now access real-time insights into Sponsor Media Value (SMV) across every game, post, and platform.

"The investment in women's sports isn't just growing—it's outperforming men's leagues. But the data to justify and optimize those investments hasn’t kept pace. That’s what Relo is here to change," said Jay Prasad, CEO of Relo Metrics. "Adding the NWSL to Relo Census gives our partners the speed, intelligence, and confidence to scale their efforts in women's sports."

This launch comes on the heels of a major sponsorship boom in women’s sports, with the NWSL adding expansion clubs and securing historic media deals. Relo Census helps brands like Sephora and Dove validate their visibility and drive business outcomes, while enabling teams like Angel City FC and Bay FC to price and defend their value with precision.

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