Broadcast News

Bookmark and Share

Relo Metrics Expands Broadcast Viewership And Valuation Data

News Image
Relo Metrics (formerly GumGum Sports) has announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC).

Relo Metrics will provide complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international markets to ensure clients see the full scope of the value their partnerships bring. This comes as the continued growth and popularity of football, women’s sports, basketball, Formula 1, tennis, cricket, rugby, and cycling across the globe attracts more fans, viewers, and customers.

Relo Metrics has already been providing the European market with sponsorship valuation data across social media for years. This expanded offering now allows the company to become one of the only omnichannel providers of sponsorship valuation data globally. By offering a consistent, single-provider solution that includes data and software, Relo Metrics ensures data uniformity and accuracy across different markets. This expanded approach is not limited to major sports; it extends to emerging and women's sports, enhancing revenue growth and market understanding.

International markets covered include:
European markets: Austria, Belgium (National), Belgium (North), Belgium (South), Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Spain, Sweden, Switzerland (French), Switzerland (German), Switzerland (Italian), Switzerland (National), Turkey, United Kingdom.

Other markets: United States, Australia (Regional), Canada (English), Canada (National), Canada (Quebec), India, Indonesia (FTA channels), Israel, Japan (Kansai), Japan (Kanto), Japan (Nagoya), New Zealand, Malaysia, the Philippines, Saudi Arabia, South Africa, South Korea, Thailand (FTA channels), Vietnam.

Expanding coverage to layer in broadcast with social media measurement is a monumental move for Relo Metrics. Based on research pulled from the Relo Census dataset, from Sep 2022 to Oct 2023, in total for all US major leagues (MLB, NBA, NFL, NHL, MLS, WNBA), there was $9.9B in Sponsor Media Value (SMV) generated from broadcast, as compared to $1.2B from social. Meaning broadcast represents a huge majority (up to approximately 80%) of the sponsor media value that will now be measured in a single platform view.

Established as a market leader in sports analytics, Relo Metrics offers comprehensive, near-real-time data on sponsor exposure across live broadcasts, social media, and streaming platforms. The company's innovative approach has empowered brands, teams, and leagues to optimize their sponsorship investments efficiently. With the recent launch of Relo Census, the company is now extending this innovative approach worldwide, beginning with an ambitious rollout in EMEA and eventually reaching over 100 markets.

Top Related Stories
Click here for the latest broadcast news stories.

disguise Brings Motion Graphics to Live-to-Air Broadcast
At this year's NAB show, disguise, a virtual production technology pioneer, is showcasing an Unreal Engine (UE) integration to bring new motion graphi
Hitomi Broadcast To Demonstrate Live At NAB 2024
Hitomi Broadcast is to demonstrate live at NAB 2024 (booth SL5080, Las Vegas Convention Center, 14 – 17 April). Visitors will see just how simple it i
Open Broadcast Systems Supports 100G Networking
Open Broadcast Systems has announced support for 100 Gigabit Ethernet (100G) networking in its low-latency encoders and decoders. This allows for doze
Ikegami Announces Addition To Its Broadcast-Quality Camera Systems
Ikegami has announced a major addition to its line of broadcast-quality camera systems. Scheduled for introduction on Ikegami’s Central Hall booth C38
USSI Global To Demonstrate Broadcast And DOOH Convergence
Visitors to the NextGen TV Korean Alliance booth W4126 at NAB 2023 will discover an intriguing proof of concept demonstration powered by USSI Global,
CJP Broadcast To Provide Multi-Camera Coverage of UK Round Of EBFL
CJP Broadcast Services has been selected to provide multi-camera coverage of the UK round of the European Blind Football League (EBFL), held at the Ro
PGA America And Sky Sports Extend Broadcast Partnership
PGA of America and Sky Sports have announced a three- year extension of their broadcast partnership, solidifying continued live coverage of the PGA Ch
WDBX Makes Clear Choice With Broadcast Electronics
Broadcast Electronics, part of the Elenos Group, a global leader in designing and manufacturing broadcast products, including transmitters for TV, AM,
Telstra Broadcast Services And BT Enter Strategic Alliance
Telstra Broadcast Services (TBS) and BT have entered into an initial five-year strategic alliance to bring together each company’s global media networ
Disguise AR Broadcast For NBA's Trail Blazers
disguise, a world leader in real-time visual experiences, has partnered with the Portland Trail Blazers to broadcast augmented reality (AR) graphics c
Haivision's Video Solutions Power Live Broadcast Coverage
Haivision has announced that Haivision video solutions were used for the broadcast of the 2023 NOBULL CrossFit Games to ensure the successful transmis
TVU Networks Elevates FISU World University Games' Live Broadcast
The FISU World University Games, recently held in Chengdu, China, brought together 6,500 college athletes from around the world for twelve days of com
Ateme Enables First 5G Broadcast Transmission In The U.S.
Ateme has announced that it was behind the first transmission of a 5G signal over a licensed broadcast facility, in a proof of concept of 5G Broadcast
Broadcast Solutions Delivers New Reporter Vans
Broadcast Solutions has delivered two of four new reporter vans, the 'comfort.links', for German production company The vehicles are part of a
Playbox Neo To Display Broadcast TV Channel Branding And Playout Solutions
PlayBox Neo is to demonstrate the latest additions to its range of broadcast TV channel branding and playout solutions at the NAB Show in Las Vegas. E