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10/05/2024

Channel 4 Streaming Jumps In April

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Channel 4 streaming grew 22% year-on-year in April, with a total of 6.5 billion viewer minutes, according to new BARB data.

The new figures show viewing among 16-34s was up 15% year on year to 1.7 billion viewer minutes, as Channel 4 streaming reached more young viewers (16-34) than any other commercially funded broadcaster.

BARB data for April 2024 shows a range of new shows proved a hit with streamers including The Underdog: Josh must win, which attracted 101 million viewer minutes in April, and sees Nick Grimshaw, Vicky Pattison, Amber Gill and Pete Wicks secretly rig a reality show to make average guy Josh the winner among a polished cast of contestants. Other new hits included Stacey Solomon’s Renovation Rescue (53 million viewer minutes), Big Mood (49 million viewer minutes) and Murder Case: the Digital Detectives (64 million viewer minutes).

Channel 4 continues to accelerate towards a digital-first future, with a 17% jump year on year in the proportion of total viewing via streaming among all viewers, and, a 29% boost year on year among 16-34s.

These shows were complemented by returning favourites with year on year increases in viewer minutes – including Married At First Sight Australia (+33%) and Gogglebox (+14%).

The data – published as the channel pursues its Fast Forward strategy to become the first public service streamer – follows March’s record month - Channel 4’s biggest streaming month since BARB started recording in November 2021 – and underscores the channel’s digital-first approach.

www.channel4.com
VMI.TV Ltd

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