Broadcast News

Bookmark and Share

Trade4Sports Agrees Multi-Year Partnership With Eintracht Frankfurt

News Image
Trade4Sports and the European top football club Eintracht Frankfurt have agreed on a multi-year partnership to further enhance advertising processes through digitisation and automation.

With the agreement spanning over the next 5.5 years, Trade4Sports is set to be one of the driving forces behind the digital solutions of the club. Qvest holds a stake in Trade4Sports since 2022. The jointly developed Software-as-a-Service products enable sports clubs to significantly increase their revenue from perimeter advertising through digitalisation, professionalisation, and extended marketing options.

The future-oriented collaboration between Trade4Sports and Eintracht Frankfurt will have various positive effects on the convergence of digitalisation, sports, business, and media tech. This partnership is also a result of the close, strategic collaboration between Trade4Sports and Qvest. Together, the two companies are shaping the future of real-time advertising for sports and entertainment, combining their expertise for a holistic approach.

The T4S Marketing Cloud is the core product in this multi-year partnership and provides support for important digital processes such as advertising handling, media asset management and playlist planning for Eintracht Frankfurt at the Deutsche Bank Park and other venues, e.g. Stadium on Brentanobad and the Ahorn Camp Sportpark in Dreieich. Clubs and leagues benefit from the T4S Marketing Cloud as it adapts to existing workflows. More features, such as a remote operator and AI-generated playlists, will become an integral part of the T4S Marketing Cloud before the start of the upcoming 2024/2025 football season. In combination with an embedded and full-featured playout solution, this enables dynamic playout of advertisements on LED perimeter boards and ribbons, with the option of extending and synchronising other signage and screen solutions in and around the stadium. One major benefit is flexibility: playlists can be altered, remarketed, or adjusted on-the-fly, even during the heat of the game.

Arnfried Lemmle, Director Sales and Marketing at Eintracht Frankfurt Fußball AG: "The future is dominated by digital processes – With the T4S Marketing Cloud, Trade4Sports has managed to digitize and automate many manual processes in the club and towards the customer. This saves us a huge amount of time and effort internally and is therefore a useful development step for us as a club."

Frederic Komp, Co-Founder and Managing Director at Trade4Sports GmbH: "We are delighted with the trust placed in us by Eintracht Frankfurt. When a top European club like Eintracht Frankfurt recognises the benefits of the T4S Marketing Cloud in its day-to-day work, it's an amazing achievement for Trade4Sports."

Qvest and Trade4Sports collaborate in a strategic partnership since 2022 to realise new marketing solutions in the sports and entertainment sector. The expert teams of the two companies bundle their specific expertise in the area of technology-focused sports and entertainment marketing. As a provider of content advertising technologies, Trade4Sports specialises in a digitalised, real-time marketing solution for the sports and entertainment sector. As a specialist in tech-focused practices and services, Qvest provides holistic consultancy and technology solutions for sports organisations, clubs as well as content and rights owners with expertise in foresight and innovation, digital media supply chain, media infrastructures and implementations, OTT, and cloud playout.

Top Related Stories
Click here for the latest broadcast news stories.

Omneon Video Networks appoint marketing VP
Omneon Video Networks have announced a key appointment to their management team by naming Geoff Stedman as Vice President of Marketing. Stedman will h
What Are The Digital Marketing Trends For 2019?
It goes without saying, one of the current major B2B lead generation initiative's is digital marketing, where potential customers will discover your c
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
ViewCast strengthens management team
ViewCast, a leading global provider of high-quality audio and video communications products and professional IT services, has announced the appointmen
SMPTE Appoints Director Of Marketing
SMPTE® has announced that Frank Kunkle has joined the Society as its new director of marketing. Kunkle, who officially assumed his new role on 22 July
Shure UK Promotes Kirsty Lamport
Shure Distribution UK (SDUK) has promoted Kirsty Lamport to UK Head of Marketing. Ms Lamport joined Shure Distribution in 2007 as Marketing Communicat
Bath Rugby Club Adopts Custom Video Recording Workflow For Team Development
Established in 1865, Bath Rugby Club is one of the oldest and most prestigious rugby clubs in the world. The Recreation Ground, better known as Rec, i
VITEC Appoints Vice President Of Marketing
VITEC has appointed Bryan Reksten as vice president of marketing. With over 20 years of marketing experience in the technology industry, Reksten will
Skillset Funds Movie Marketing Online
Skillset is to fund Marketing Movies Online, a major new event and programme of training and support for UK independent film companies, providing part
Move On Up To Mobile Marketing
Brands need to make the move to mobile marketing - that is the message mobile solutions specialist Dialogue Communications will be sending out at the
BBC to strengthen marketing in the Nations and Regions
A strengthened marketing strategy for the BBC's Nations and Regions has been unveiled by the BBC's Director of Marketing and Communications, Andy Dunc
ITV Announces Management Structure For Global Division
Gustavo Antonioni has announced the first appointments in his management team prior to joining ITV's Global arm as Commercial Brands Director on July
Cooke Optics Announce New Director Of Marketing
Cooke Optics has announced the promotion of Catherine Crawley to the role of Director of Marketing, following a two year tenure as the company's Digit
Tim Hunt Joins Freeview As New Director Of Marketing Communications
Freeview has appointed Tim Hunt as Director of Marketing Communications. Tim replaces Rob Farmer who joins ITV as Director of Viewer Marketing at the
Sennheiser Appoints Regional Marketing Manager For UK & Ireland
Sennheiser has appointed Neil Watson as Regional Marketing Manager for the UK and Ireland. Neil will be responsible for ensuring the effective impleme