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02/03/2012

New VP Sales And Marketing Strengthens DPA Microphones

DPA Microphones has taken further steps to strengthen its market position and future growth by employing Susanne Seidel as executive VP sales and marketing. Seidel joins on 1 March from Sennheiser Electronics, where her most recent position was president of global marketing.
"A large part of the market for microphone solutions is cornered by better and smaller microphones to meet the continuously challenging conditions of sound reproduction," said Seidel. "I have been watching DPA Microphones closely for many years and I’m confident that DPA has great market potential with its innovative technology and products.
"The market consists of some very technology-focused companies and some very volume-focused companies. At DPA, you clearly sense the passion and dedication for both the user of the products and for the core microphone technology. I look forward to participating in bringing the DPA brand to an even higher level and present it to an ever broader audience in the world of audio."
After completing a master's degree in Business Administration and Economics from the University of Hannover in 1992, Seidel spent the next seven years working in marketing and sales management in the lighting business. She joined Sennheiser in 2001 as market manager for the North and South Americas, rising through the company to become president of global marketing in 2007. In this role she also served on the executive team and as a member of various international sales supervisory boards and entities of the Sennheiser Group.
(CD/GK)
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