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25/10/2010

Interactive Marketing Dramatically Expanded

An award-winning interactive technology firm that connects broadcasters, brands, outdoor media owners, and digital screen networks, never.no has announced a highly successful roll-out for its innovative Rent-to-Own program, which takes advantage of cloud-based computing to make award-winning interactivity technology available, affordable, and useful to a dramatically expanded user base.
Within weeks of the programme's launch, half a dozen international advertising and marketing agencies including Digital Reach Group, Trock Media Solutions, and Clickgrafix Design Studios had signed on to take advantage of the power of interactivity for their clients.
With never.no Rent-to-Own, advertising and marketing agencies, media networks, and other customers can take advantage of Interactivity Suite (IS), a full-featured digital platform that enables them to build and maintain interactive media campaigns that leverage consumer-engaging features like mobile marketing dialogs, social media integration, user-generated content, and opt-in database marketing.
Furthermore, the never.no IS platform enables these campaigns to work simultaneously in near real time across almost any digital platform, be it Web, broadcast, digital signage, Flash iPad, Facebook, or a mobile device.
"Our idea with Rent-to-Own is to empower our customers by affordably enabling them to offer a host of new and highly desirable services to their clients," said Lars Lauritzsen, never.no Chief Executive Officer.
"And this novel pricing structure means they can do so without the need for hardware purchases, software installations, or esoteric technical knowledge. With cloud-based never.no IS, even enterprises that are sceptical about the benefits of interactivity can try it out and see for themselves."
(BMcC/GK)
VMI.TV Ltd

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