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18/07/2023

Movistar+ Selects Vizrt

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Movistar+ has chosen Vizrt to revolutionise its sports content creation and better engage audiences with captivating visuals.

As the go-to platform for comprehensive sports coverage in Spain, Movistar+ commands an impressive 20% share of the country's total content broadcast. Movistar+ has transformed its studio with compelling visual graphics, moving away from traditional television broadcasts to appeal to the younger generation's viewing habits.

"We want to have a lot of simultaneous information on the screen, to keep our viewers engaged without losing their attention for a second," said Julio Morales, #Vamos Content Director, Movistar+.

Harnessing Vizrt's cutting-edge control and graphics tools, Movistar+ seamlessly combines multiple layers of storytelling, delivering visually compelling shows that encompass various sports genres, from football to car racing. To enhance production efficiency, Movistar+ utilises Viz Multiplay, a powerful solution for controlling and playing out content on screen and video walls. Viz Multiplay helps Movistar+ to optimise efficiency, producing multiple shows using a single studio.

www.vizrt.com
VMI.TV Ltd

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