Broadcast News

Bookmark and Share
12/10/2015

Infront, Vizrt Unite For Sports Project

News Image
Infront Sports & Media has joined forces with Vizrt launch a virtual overlay solution, expected for the 2016/17 season.

The Viz Eclipse product will be exclusively distributed by Infront as part of its sports services portfolio, enabling rights holders to regionally tailor and streamline their marketing and commercialisation of sports events on a global basis. The solution is still in a testing phase, but a preview will be demonstrated at Sportel, in Monaco, today by Infront and Vizrt.

Vizrt introduced Viz Eclipse at IBC2015. It is a virtual replacement technology that allows field-side advertising boards to be virtually overlaid with unobtrusive, and region-specific, advertising into television feeds of sports events, substituting traditional perimeter advertising. The solution doesn't require any physical camera or board installations onsite, and works on both static or LED boards.

Infront, with experience in media production and advertising technology, will support Vizrt in further developing and refining the technology. Both companies will offer rights holders a virtual overlay solution that provides a reliable, high-quality performance.

Working with 170 rights holders in sport, as well as hundreds of sponsors and media companies, Infront will contribute market insight and sports marketing knowledge to the partnership. It will also provide access to testing environments and leverage its proximity to rights holders, sponsors, broadcasters and media production entities. Vizrt will bring its technical capabilities and production knowledge to further drive the engineering process of its in-house product.

Philippe Blatter, President & CEO of Infront, said: "We have been monitoring the development of virtual overlay technology for many years to ensure we can provide our clients with an effective solution, once technological progress meets their high quality standards. Viz Eclipse is a ground-breaking move forward and we are ready to invest in the refinement of the product. Jointly with Vizrt, we will soon bring a perfected and fully reliable solution to the market, which will allow rights holders to monetise their events on a global basis. Viz Eclipse will open up a new era of sports advertising."

Martin Burkhalter, CEO of Vizrt, added: "Infront has proven its foresightedness in the area of sports advertising and production already in the past and we are glad to partner with a company that is so close to the needs and expectations of the sports industry. Our technology is now ready for the next level and we are convinced that it will transform the marketing capabilities of modern sport. While the initial focus will be on pitch-side advertising in football, this technology has the potential to revolutionise the marketing of many sports disciplines in the long run."

To date, Viz Eclipse has been tested with licensed footage from national and international football matches, and will soon enter a live-testing phase. Infront and Vizrt expect market entry throughout the 2016/17 season. The solution works on multi-colour backgrounds such as LED and static boards, while rendering filters allow for seamless blending of virtual signage with the stadium's environmental conditions.

www.vizrt.com

(JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

03/05/2017
CHEK TV Invests In Snell Advanced Media's Vibe Solution
Canadian broadcaster CHEK TV has invested in Snell Advanced Media's (SAM) fast news production solution Vibe, which will allow it to deliver news to a
02/05/2017
Vortex & LiveShot Provide The All-in-One Studio Solution For PBDS
Studios across the world are starting to globalise, with internet technologies growing at an alarming rate there are more and more ways to get your co
23/10/2017
Panasonic Introduces Mirror Head Solution
Panasonic has introduced a digitally-operated Mirror Head solution, capable of creating moving projections, to its range of accessories. Having been d
13/10/2017
ABS Deploys PlayBox Technology Solution
PlayBox Technology has recently commissioned a brocast playout system for the Washington, Seattle, headquarters of KBS-WATV. At the core of the soluti
10/10/2017
SAM To Present VIBE Solution
SAM has confirmed that it will present its VIBE news production solution at the upcoming NAB Show New York, which takes place 18 – 19 October. SAM VIB
09/10/2017
Perfect Solution For Continuous Power
Hawk-Woods, innovative developer of broadcast power solutions, announces Mini V-Lok, a new ultra-small and lightweight addition to its V-Lok battery l
05/10/2017
Avid Solution Selected For 2018 European Championships
Avid is to supply broadcast graphics for the Glasgow 2018 European Championships, it has been confirmed. As an Official Supporter of the new multi-spo
27/04/2017
Barnfind Introduces Upgrades To Core Solution Series
Barnfind Technologies has announced that it has upgraded the control, configuration and functionality of its Core Solution Series, continuing its role
25/04/2017
Square Box Systems Unveils Enhancements For Worker 7 MAM Automation Solution
Square Box Systems has announced several powerful new enhancements for Worker 7, the company's next-generation workflow automation solution for CatDV
13/04/2017
Riedel's Bolero Solution Heads To NAB
Riedel Communications will highlight a number of its latest innovations at NAB Show 2017, Booth C4337. One solution making its North American debut is
11/04/2017
Tyrell To Create Affordable, Flexible Playout DR Solution
Tyrell has announced that it is to create an affordable, flexible playout DR solution that can be deployed on a global scale. Established playout serv
06/12/2021
RWS To Provide Turnkey Entertainment Solution For Iberostar
The world's largest full-service live entertainment production company, RWS Entertainment Group, has announced that it will partner with Iberostar Hot
22/11/2021
Dell EMEA Deploy's EasyBroadcast's End-To-End OTT Streaming Solution
EasyBroadcast has announced that Dell EMEA has deployed the company's end-to-end OTT streaming solution for corporate and live events. With EasyBroadc
30/08/2017
NewTek-Vizrt IP Graphics Server Now Available
The NewTek-Vizrt IP Graphics Server, also known as the NVG1, is now available. Announced by NewTek and Vizrt, the NVG1 is a real-time 4K-capable 3D gr
14/04/2022
Veset Powers New Sports Channel
Veset is powering a new sports channel on Totalplay. Delivered using Veset Nimbus, Hi! Sports TV was launched to deliver a wider range of compelling s