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Atlona Continues To Build Its APAC Channel Partner Network

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Atlona, a Panduit company, is continuing to build out its Asia-Pacific (APAC) channel partner network with strategic distribution agreements that raise the company’s profile in countries with rapidly growing AV opportunities.

This now includes the South Asia nation of Bangladesh, with Atlona appointing Moin Group as its distribution partner for commercial and residential AV markets.

Moin Group's strengths serving the corporate, government and hospitality verticals well-positions the company to strengthen Atlona’s brand recognition and market visibility throughout Bangladesh, a quickly evolving AV market driven largely by the need for hybrid business and education solutions.

"The pandemic has inspired large corporate houses to invest in multimedia solutions and AV technologies that support professional online meetings and remote work environments, and we have seen more initiatives in higher education and seminar training being equipped with networked AV systems," said Imran Hossain, Head of Business, Moin Group. "Atlona offers a diverse range of AV over IP and legacy switching solutions that fit perfectly into these systems, while positioning Moin Group as a leading AV supplier in Bangladesh."

More specifically, Imran sees very strong opportunity to build Atlona’s brand value with systems integrators building out video walls, meeting spaces and enterprise-level control systems. These are ideal AV environments for flagship Atlona lines such as OmniStream AV over IP systems, Omega collaboration and presentation products, and Velocity AV control solutions. He also looks forward to working with Atlona on training and education initiatives throughout Bangladesh, including seminars with decision-makers for corporate AV purchasing, and sponsored technology orientation programs in educational institutions.

"The South Asia market, including Bangladesh, is flourishing with business opportunities that require professional AV products and service providers, including experienced distributors that work closely with systems integrators and end users," said Kurt Loh, Business Director, Atlona Asia-Pacific. "Moin Group is well connected with the public sector and corporations, with a reputation for ethical and committed business practices that have established a positive image for the company throughout the country. We look forward to collaborating with the Moin Group as we work to bolster Atlona’s visibility throughout Bangladesh."
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