Maverick Media and Velocity Advertising launch ivory trade film

Maverick Media and Velocity Advertising have announced that they have completed work on a hard-hitting new viral film that highlights the horrors of the ivory trade, for the International Fund for Animal Welfare (IFAW).
Actress Lisa B, who is a long-term supporter of IFAW, appears in the film as a woman receiving the gift of an ivory necklace. However, as her partner places the jewellery around her neck, his hands leave trails of blood behind on her skin. As she admires the necklace, her hands also become covered in blood and the scene cuts to a shocking picture of an elephant that has been brutally butchered for its tusks. The strapline for the clip reads – ‘If you support the ivory trade – you’ve got blood on your hands’.
Directed by Seamus Masterson, the film ends with the striking image of the elephant, before a click through screen appears with details of IFAW’s website.
Masterson feels that organisations like IFAW can really benefit from the powerful tool of viral marketing. He said: “Powerful and shocking images are not something that viewers like, but this time it will hopefully make people aware of how these animals are unnecessarily killed to supply the ivory trade. And by clicking through to the website, you can take action to help stop the slaughter.”
Maverick Media was set up in 1995 and ranks in the top 30 London commerical production companies. It has established itself as an award-winning young production company with a reputation for films that are funny, quirky, offbeat and, above all, original.
Velocity Advertising is a young central London agency, which has produced everything from TV commercials to stunts for a range of clients, including telecoms, white goods, travel, food and wine.
(KmcA)