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20/04/2004

Adobe unveil major upgrade to Premiere Pro

Adobe Systems have announced a major upgrade to its award-winning video editing software, Adobe Premiere Pro. Adobe Premiere Pro 1.5 includes powerful new tools that encompass the entire post-production process from DV to high definition (HD) video, allowing users to generate professional-grade video productions on the desktop.
Adobe Premiere Pro 1.5 is a core component of the Adobe Video Collection 2.5, which includes new versions of Adobe After Effects®, Adobe Audition, and Adobe Encore DVD. Together, these products deliver a complete digital video and audio post-production platform for video and audio editing, motion graphics, visual effects, and DVD authoring at a fraction of the cost of competing solutions.
Support for the import and export of industry standards such as Edit
Decision Lists (EDL) and the Advanced Authoring Format (AAF) is also included in Adobe Premiere Pro. This enables Adobe Premiere Pro to be used in mixed editing environments where moving back and forth between editing systems is common.
Adobe Premiere Pro 1.5 also supports Panasonic’s line of 24P DV cameras, which give video a film-like appearance. Premiere Pro 1.5 also extends Adobe Premiere Pro software’s HD capability and will be supported by a wide range of new HD solutions from such companies as BlackMagic, Bluefish, CineForm, Matrox, and 1 Beyond.
Commenting on the launch, Bryan Lamkin, Senior Vice President of Digital Imaging and Digital Video at Adobe, said: “The launch of Adobe Premiere Pro 1.5 reinforces its position as the video editing platform of choice on Windows, with impressive new features and outstanding integration with essential Adobe video products, such as After Effects and Photoshop CS. Adobe also leads the way in HD with the help of our partners, enabling customers to purchase a professional HD desktop system, based on Premiere Pro, for under $5000.”
Adobe Premiere Pro 1.5 for Windows XP® will be available in the second calendar quarter of 2004 to customers in the United States and Canada through Adobe Authorized Resellers and the Adobe Store at
www.adobe.com/store. The estimated street price for Adobe Premiere Pro will be 749 EURO and for the Adobe Video Collection will be 1299
EURO.
Registered users of Adobe Premiere Pro 1.0 can upgrade for an estimated street price of 239 euro.
Information about pricing, support policies, and other language versions is available online at www.adobe.com/motion.
Adobe, www.adobe.com
(KmcA)
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