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IPV to Introduce Adobe Premiere Pro CC Extension

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At NAB 2016, UK-based media asset management and technology company, IPV, will demonstrate a new extension between its Curator media asset management (MAM) system and Adobe Premiere Pro CC.

The new Curator extension features an intuitive User Interface (UI) offering users a seamless transition to the Adobe Premiere Pro editing platform.

Live Markers is a new functionality made possible by the integration of Curator and Adobe Premiere Pro. This feature enables a user to import assets from Curator and then use Adobe Premiere Pro to monitor the content for any Clip Marks made by other Curator users such as Standards and Practice or a Sports Logging Interface. This gives the editor live updates for all Markers and associated metadata for a more efficient real-time workflow.

Access to this live information helps editors make fast edit decisions within a live production environment. Using Adobe Premiere Pro, the editor can make Markers as part of any edit decisions. These markers will then be exported back to the Curator MAM system where the marker information is ingested and stored alongside the original asset.

IPV's CEO, David Cole, reports that the Adobe Premiere Pro integration will assist organizations working in live sports, reality TV and anyone wanting to speed up the production process.

"Extending the editing toolset this way has significantly increased broadcast production efficiency, reduced operating costs and created a new means for driving content production in live environment," Mr Cole said.

"Our goal is always to keep products and system solutions at the leading edge of development in broadcast workflows," said Sue Skidmore, head of partner relations for Adobe professional video. "Innovative integrations like the new IPV Curator help our customers in their day-to-day operations, by connecting and simplifying their Marker and metadata workflows."

Visitors to NAB can see the new IPV Curator extension for Adobe Premiere Pro CC at the IPV booth, N4520. The extension is available to buy now through IPV's international reseller network.

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