Broadcast News

Bookmark and Share
13/01/2022

PHABRIX Manufactures 8000th Handheld Unit

News Image
PHABRIX has announced that the 8000th Sx handheld unit is about to roll off the company's production line.

PHABRIX was established in 2005 by ex-Oxtel (Miranda) engineer and founder Phillip Adams who had identified a gap in the market for an effective solution to test and monitor the then new 3G-SDI signals that were starting to make an impact in the industry. The first SxA prototype was unveiled at IBC2007, with the product launching in July the following year and instantly winning the prestigious Peter Wayne Award for Innovation.

It was very much the right product at the right time. Interest in 3G-SDI was starting to accelerate, the new company had access to early silicon from FPGA vendor Xilinx (PHABRIX spelling comes from PHillip Adams BRoadcasting In Xilinx), and it was able to leverage the new chipset to produce a model that featured all the functionality of its rivals at a significantly lower price. What’s more, via a teardown of a PlayStation Portable gaming device, the new company was able to source a screen that meant it could pack all these features into a genuinely capable handheld unit.

"Our product was both a signal analyser and generator whereas most competitor’s products were just analysers," said company founder and now CEO, Phillip Adams. "Companies had to buy a separate generator and a separate analyser which would have to be shared between staff and typically moved around on trollies. Our product was portable, and a third of the price, so companies could now afford to employ more of them. There was a real need, we knew that as we’d been developing broadcast products for many years, and we rode this new 3G-SDI technology wave. Since then, the market has evolved considerably requiring us to continually innovate."

And now, 13 years later, the company is still making SxAs, and, almost uniquely, is still supplying them with free-of-charge software updates. The range of devices PHABRIX offers has expanded considerably as the industry has evolved, adding models and capabilities to accommodate the shift towards both new broadcast formats, and the migration towards IP.

The use cases for PHABRIX handheld devices have expanded as well, with units in operation in as diverse environments as the Sydney Opera House, the Japanese police force, the Paris Metro, NASA and SpaceX. The company has been equally successful and, despite the pandemic, has just recorded its most successful year to date, and is actively recruiting at the moment as it looks to build upon its successes.

"Our customers range from Broadcast Engineers with their own personal unit, all the way up to companies with 80 or 100+ units and they're used everywhere where infrastructure is being tested. There is a passionate involvement with these engineers and their Sx units, probably due to the fact that they are in use during times of critical fault diagnosis, where reliability and the identification and rectification of issues is key," said Adams.

For now, though, the 8000th physical PHABRIX unit is about to be made. We celebrated our 1000th machine by making it gold-plated, next was carbon fiber, then Yew, and there’s the Summer Games unit. These are all locked in a special cabinet at the company HQ — and we have two main candidates for unit 8000.

www.phabrix.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

20/07/2017
Production News : BBC Announces New Live Broadcast Music Show
The BBC has announced a brand new six-part music series to be broadcast live on BBC One this autumn and featuring the biggest UK and international mus
18/07/2017
Production News : Three New Entertainment Shows Announced For Sky 1
Sky Original Productions have announced three new entertainment shows for Sky 1. The shows include, Sing It (working title), the first authentic a cap
17/07/2017
Vintage Cloud Announces New Archive Digitization And Indexing Services
Film archive digitization specialist Vintage Cloud has announced a new service designed for companies who want to monetize their valuable archive asse
17/07/2017
sonoVTS To Introduce New Videowall And IP-Enabled Broadcast Displays
Munich-based sonoVTS has announced that it will showcase improvements to its modular videowall and launch a new family of IP-optimised broadcast displ
14/07/2017
Production News : C4 Commissions New Shane Meadows' Drama
BAFTA-nominated Stephen Graham (This is England, '86, '88, '90, Boardwalk Empire, Taboo) stars as Joseph, a moral yet troubled man who's lost everythi
14/07/2017
Riedel Communications Appoint New UK Rental Engineer
Riedel Communications has announced the appointment of Daniel Channon as rental engineer. Based in Riedel's U.K. office, Channon will be responsible f
11/07/2017
Production News : BBC Two Announce New Series With Chef Tom Kerridge
BBC Two has announced the commission of a new six-part series with Michellin star chef Tom Kerridge, following a group of dieters who want to achieve
11/07/2017
RTS Wales Appoints Judith Winnan As New Chair
The Royal Television Society Wales Centre has announced the appointment of Judith Winnan as their new Chair. She will take up the post with immediate
07/07/2017
Filmscape Moves To New Premises In West London
Filmscape have made the move to their new, custom designed, West London premises. Remaining close to their roots along the A40 corridor to the West of
07/07/2017
Production News : BBC Taster Unveils New Virtual Reality App
BBC Taster has today launched a new virtual reality app. The app is available for free on Android and iOS and includes content from BBC Three and Plan
07/07/2017
ChyronHego Releases New Version Of CAMIO
ChyronHego has released an all-new version of CAMIO, its industry-leading graphic asset management server, with significant improvements including the
06/07/2017
Production News : Channel 4 Drama To Mentor 17 New Writers
Channel 4 Drama is to mentor and support 17 new writers as part of its talent schemes 4Stories, The Northern Writers Scheme and 4Screenwriting. With a
06/07/2017
New CEO Appointed To OTT/VOD Enabler Xstream
Michael Rasmussen has been appointed Chief Executive Officer (CEO) of OTT/VOD Enabler Xstream. He takes up his new role after successfully serving the
06/07/2017
Signiant To Showcase New Transport Architecture
Signiant Inc has announced it will showcase a revolutionary new transport architecture that furthers its mission to enable fast, secure global transpo
05/07/2017
DPA's New Mobile Studio-Quality Audio To Be On Show At IBC 2017
DPA's new d:vice MMA-A Digital Audio Interface will be on show at IBC 2017 (booth 8.D70). It will give European broadcasters their first opportunity t