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25/08/2021

Love Island Final Hits Series High

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The final of Love Island hit a series high with 3.2 million TV viewers.

Millie and Liam were voted this year's Love Island winners, with 2.8 million viewers watching according to TV data.

This is up by 430,000 viewers on the final of the last series and the highest rating episode of the current series by 160,000 viewers.

A further 400,000 viewers have so far watched the episode on ITV Hub, taking the audience to 3.2 million viewers for the final.

The episode tops off a series that has dominated 16-34 year old viewing throughout the two months it's been on air.

Excluding Saturdays, and outside of football, Love Island has been the most watched TV show for this coveted demographic, across the whole day, beating every other channel, an impressive 44 times during the run.

Love Island has been the stand-out TV show success during the period it has been on air, beating BBC2, Channel 5, and Channel 4 (excluding Gogglebox) for all audiences, every night at 9pm throughout its run, excluding Saturday nights.

Series 7 is currently on track to be the most watched series ever, in terms of viewing on ITV Hub.

www.itv.com
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