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Al Aan TV Connect With Viewers

A provider of award-winning interactive technology,, has announced that Al Aan TV, a Dubai-based infotainment network focused on women, has deployed's Auto Dialog System and Interactivity Desk to connect with its viewers who are using Twitter.
Specifically, technology enables Al Aan TV to quickly and automatically harvest, sort, respond to, and broadcast moderated tweets from viewers. This is the first installation of's award-winning interactive technology in the Middle East.
"We have been very pleased with the solution," said Muhammad Irfan, Al Aan TV Broadcast and Satellite Operations Manager.
"Not only has it done what we hoped for in terms of helping us forge a closer connection with viewers and letting their opinions be heard, the technology fit cleanly into our workflow and was easily installed."
At Al Aan TV,'s Auto Dialogue System, which automates communication workflows, has been customized to automatically harvest, sort, and respond to the Al Aan TV Twitter feed. Harvested messages are then passed to the Interactivity Desk platform, where they are moderated, sorted, and published to appropriate channels in conjunction with Vizrt graphics playout. As a result, only appropriate, authorized messages are answered, published to broadcast, or both.
The technology can also be configured to communicate with other social networks or mobile solutions, and to publish images and video to broadcast.
"Al Aan TV wanted to do a more effective job of connecting with its followers on Twitter," said Lars Lauritzsen, CEO of
"Toward that end, Al Aan TV was looking for a solution that would enable it to quickly and easily respond to viewers' posts and incorporate them into the broadcast.
"By automating workflows between the social network - Twitter - and the broadcast solution,'s Auto Dialogue System and Interactivity Desk do exactly what's required."
The implementation is part of a major phased upgrade at Al Aan TV's recently expanded facility. The upgrade will enable Al Aan TV to accommodate new programming, including live production, and new revenue-generating services.

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