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05/02/2020

Channel 4 Appoints Branded Entertainment & Creative Leader

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Channel 4 has appointed Sophie Lloyd to the newly created role of Branded Entertainment & Creative Leader.

Sophie will report into Jonathan Lewis, Head of Digital & Partnership Innovation and join 4Sales’ leadership team.

She will be responsible for Channel 4's Branded Entertainment output across its linear and digital channels, as well as social-first digital content developed through the commercial division of Channel 4's newly announced Digital Creative Unit. She will also take responsibility for the leadership of PL4Y, 4Sales’ in-house creative approach to developing great ideas for brands.

Sophie is currently Lead Creative for Branded Entertainment at MOTHER, and also responsible for MOTHER Experience the in-house creative studio and production arm. During her tenure she has produced numerous award-winning, multi-platform advertising campaigns and branded content for clients including Stella Artois, Uber Eats, The Grand Tour (Amazon Prime) and notably the critically acclaimed Elvie Breast Pump campaign in 2018.
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