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Production News
05/02/2020
Channel 4 Appoints Branded Entertainment & Creative Leader
Channel 4 has appointed Sophie Lloyd to the newly created role of Branded Entertainment & Creative Leader.
Sophie will report into Jonathan Lewis, Head of Digital & Partnership Innovation and join 4Sales’ leadership team.
She will be responsible for Channel 4's Branded Entertainment output across its linear and digital channels, as well as social-first digital content developed through the commercial division of Channel 4's newly announced Digital Creative Unit. She will also take responsibility for the leadership of PL4Y, 4Sales’ in-house creative approach to developing great ideas for brands.
Sophie is currently Lead Creative for Branded Entertainment at MOTHER, and also responsible for MOTHER Experience the in-house creative studio and production arm. During her tenure she has produced numerous award-winning, multi-platform advertising campaigns and branded content for clients including Stella Artois, Uber Eats, The Grand Tour (Amazon Prime) and notably the critically acclaimed Elvie Breast Pump campaign in 2018.
Sophie will report into Jonathan Lewis, Head of Digital & Partnership Innovation and join 4Sales’ leadership team.
She will be responsible for Channel 4's Branded Entertainment output across its linear and digital channels, as well as social-first digital content developed through the commercial division of Channel 4's newly announced Digital Creative Unit. She will also take responsibility for the leadership of PL4Y, 4Sales’ in-house creative approach to developing great ideas for brands.
Sophie is currently Lead Creative for Branded Entertainment at MOTHER, and also responsible for MOTHER Experience the in-house creative studio and production arm. During her tenure she has produced numerous award-winning, multi-platform advertising campaigns and branded content for clients including Stella Artois, Uber Eats, The Grand Tour (Amazon Prime) and notably the critically acclaimed Elvie Breast Pump campaign in 2018.
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