Broadcast News

Bookmark and Share

Quick Way To Reduce Your Creative Carbon Footprint

News Image
According to the latest Kantar research – "Genuinely purpose-led brands stand to grow at twice the rate of those without any higher-order societal aim." Twice the rate - there's an incentive!

That research talks about B2C, where consumers are increasingly demanding that brands be socially responsible. So, what's the score in the B2B media world? Certainly, in advertising and broadcast it’s becoming vital to show environmental concern. The emergence of Ad Green and BAFTA's Albert Sustainability, as well as B-Corp, shows a desire by media to be greener both operationally and in their supply chain.

But what about the daily activities in the media production world that creates carbon, but are outside of the visible accountability window to their clients?

We're talking about how all that creative output is stored responsibly for the long term. Generally speaking, most shoot data is put up on the cloud and most people don't realise the huge amount of carbon created from storing long term shoot data online. To give you a quick idea, the elements and rushes used to make one TV ad, stored on the cloud for five years creates around 90,000kg of CO2. That’s a massive amount and completely unnecessary. At the end of a production the data needs to be kept of course, but it hardly ever needs to be readily accessible; you just need it to be safe for when you might need a recut or reversion.

There are alternative ways to store that data. Film Locker provides a safe, carbon neutral alternative to storing shoot data in the cloud and are proud to be Albert Accredited - actively helping the media world to reduce their carbon footprint.

The climate crisis clock is ticking. If you’d like to find out more about our service or just how we can help you reduce your creative carbon footprint, please give us a call.

Written By Victoria Harvey

Contact Film Locker on 0207 323 2210

Photo Credit: Josh Miller

Top Related Stories
Click here for the latest broadcast news stories.

SMPTE Opens Early Registration For The 2024 Media Technology Summit
SMPTE® has opened early registration for the 2024 Media Technology Summit. The SMPTE Media Technology Summit 2024 is the Society's annual media techno
Quantum Integrates Cloud Into Multi-Tier Storage
Quantum has unveiled three new solutions to integrate the cloud into multi-tier, hybrid storage architectures for demanding data workloads. The new Q-
Best Practice For Avoiding Data Loss
We all know the importance of the data and footage we shoot, either for yourself or for that important client, writes Barry Bassett, VMI, and Grant Wo
Ascent Media installs Quantel Pablo at Digital Media Data Center
A top of the range Quantel Pablo on iQ4 is now in operation at Ascent Media Group’s (AMG) newly completed, 100,000-square foot Digital Media Data Cent
Rock Salt Media Adopts flowtech100 Carbon-Fibre Tripod
Rock Salt Media has adopted the all-new flowtech100 carbon-fibre tripod for use on the popular "Family Ingredients" lifestyle program. "Family Ingredi
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
The Crucial Values Of A Cloud Native Architecture
After an NAB that was riddled with cloud native technology, and people saw the huge merits of micro services plus the massive potential of AI, it was
Harmonic Partners With
Harmonic has teamed up with, the world's largest video transcoding service, to offer a highly flexible, cloud-based transcoding service t
TwinStrata And Scality Announce Partnership
TwinStrata, a leading innovator in data protection and iSCSI cloud storage solutions, has integrated Scality's RING storage platform into its family o
Sky Media Launches Series Of Net Zero Carbon Ad Breaks
Sky Media has launched a series of special Net Zero Carbon ad breaks to coincide with COP26. The 170" ad break will be 'presented by Sky Zero' and inc
Stream Management Made Simple
Aspera's pivotal protocol jump from moving files to moving streams involved one of the great vendor/customer coincidences of the software age, and tri
beIN MEDIA GROUP Selects Synamedia Iris
beIN MEDIA GROUP (beIN) has selected Synamedia Iris for the launch of a new broadcast advertising offering that is the first of its kind in the Middle
Disguise Launches New Generation Of EX Media Servers
Disguise launched the new generation of EX media servers, following the recently launched RX III real-time render node, opening up even wider access t
EMG / Gravity Media Appoints General Manager For The Middle East Region
EMG / Gravity Media has appointed Martyn Edwards as the General Manager for the Middle East region. In his role, Martyn will be instrumental in harmon
PlayBox Neo To Exhibit Newly Expanded Range Of Smart Media Playout Solutions
PlayBox Neo is to exhibit its newly expanded range of smart media playout solutions on stand 5L2-2 at Broadcast Asia 2024, May 29-31. Making their APA