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05/11/2021

Sky Media Launches Series Of Net Zero Carbon Ad Breaks

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Sky Media has launched a series of special Net Zero Carbon ad breaks to coincide with COP26.

The 170" ad break will be 'presented by Sky Zero' and include all five winners of the Sky Zero Footprint Fund that will run across Sky Nature and Sky News for the next two weeks.

The Sky Zero Footprint Fund initiative is a £2m advertising fund which supports businesses to inspire others to join the journey to Net Zero Carbon. The fund was established to help accelerate and amplify initiatives that drive positive behavioural change and tangible impact towards creating a more sustainable future. In a live judging event held in October, Here We Flo secured the £1 million Grand Prix with the other four finalists, OLIO, OVO Energy, Pura and Path Financial, each receiving £250,000 in media value.

The five winning ads were all produced following best practice advice and recommendations from the Advertising Association’s AdGreen programme, in which Sky is founding member. The special ad break is a first for British TV with all ads produced to be Net Zero Carbon with the intention to inspire positive change amongst viewers:

• Here We Flo: The Period Drama creative playfully recreates a Victorian era dinner setting to promote their natural and biodegradable sanitary products.
• OLIO: Against the backdrop of one of the UK’s largest landfill sites, a chorus of children sing a haunting rendition of Louis Armstrong’s What a Wonderful World – encouraging people to share more and waste less.
• OVO Energy: The ad asks viewers to make a quick and easy change, turning off the lights in their living room – saving energy and enhancing the viewing experience!
• Pura: Using a cast of “spokesbabies”, this ad encourages viewers to start a wipe revolution by switching to sustainable products; looking after their families and the planet.
• Path Financial: Revealing to viewers that switching your pension to an ethical investment option is 21 times more impactful than all of the other changes you can make, the ad asks Brits to take the right path.
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