Broadcast News

Bookmark and Share

What Is Silent Video?

News Image
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing a product or service.

You may also know that this type of video marketing is effective as video production companies around the world are using silent video successfully to market everything from cars to clothing. But just what is silent video and does it have a role in your professional training videos? Let's take a closer look.

What is a Silent Video?
The term silent video may be misunderstood by those outside the advertising circle and that is for good reason. Firstly, the term silent doesn't mean that the video is devoid of any audio track. There is background music which may be used to energise the viewer or evoke another emotion that could help create a sale. Let's relate this concept to a corporate training video. Many training video production companies create silent videos which may, at first, seem like a mistake until the audio track begins and the viewer begins to focus more on the content that the sound. Could this confuse the trainee or put them off in some way? Do they really want to sit through a corporate training video and have to read subtitles rather than have an announcer or host speak directly to them?

Studies have shown that leaving out the voice track, when done right, can actually have a positive effect on learning and enable the trainee to retain more of the information.

How Can This Be Done Properly?
How can a video production company create a training video using the silent video concept and still engage the viewer? Every video marketing agency has a series of best practices that they follow to ensure they create effective and relevant content. Included in these best practices are techniques that use striking visuals and exceptional text descriptions to sell a product. This concept can also be used to sell and idea or information such as in a corporate training video. If the right words in the proper context are used, the trainee would engage better and get more out of the video. Video marketing agencies will use silent videos as a tool that management can use to prepare new hires and give them the knowledge they will need to perform their jobs properly.

Why Limit Audio?
If audio limitations do not bind corporate video production companies, then why limit the audio in the first place? Shouldn't they want to tell a story? The answer is in the narrative itself. If you have ever sat through a boring lecture, you already know that listening to someone else talk takes some mental effort. Still, with live training, there is something that keeps you from nodding off or ignoring the message being given. With video, that aspect isn't there and trainees could miss out on the intended message. It is for this reason that quality content is needed when creating the audio narrative. Quality content leads to curiosity and curiosity is motivation with great potential to enhance learning.

The question, then, remains. Does silent video have a role in corporate training? With the right video marketing agency, we say yes. Contact a professional corporate training video agency such as Southwest Film today and be sure to ask questions and find out what we have to offer.

Article credit: South West Film.

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
Production Headroom Chooses Point Source Audio Microphones
Over the last 20 years, Productions Headroom has built its reputation as an innovative broadcast rental company that can deliver unique solutions for
Editshare Reveals Lightworks NLE Version 14.0
EditShare has revealed the Lightworks NLE version 14.0, which includes a new look and an extensive list of new features to benefit YouTubers and socia
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
New Video Pro X Released
MAGIX is pleased to announce the release of the latest version of its video editing software, Video Pro X. An unrivaled spectrum of innovative feature
Digifish Launch Video Marketing Training Videos
Digifish have announced a new series of exclusive marketing training videos that the company has been working on for the past few months to bring to l
Severine Anvoner Heads Up Martin Audio's HR
In her first six months at Martin Audio, new HR Manager, Severine Anvoner, says the experience is proving better than she could have imagined. Despite
Take One's Guide To Encoding YouTube Videos At The Best Quality: Pt I
Article credit: Take One. YouTube boasts over one billion viewers every month so it shouldn't be dismissed as an important distribution channel and po
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
Artel Video Systems Announces Technology And Solutions Training Programs
Artel Video Systems has announced a new series of technology and solutions training programs aimed at helping broadcast video professionals prepare fo
ADS Tech launches Instant VideoMPX
ADS Tech a leader in consumer video editing solutions, has announced the launch of Instant VideoMPX, a new device which can be used with a Windows XP
VOD Subtitle Enforcement – A Wider Consideration
The recent decision by the UK government to give regulators new powers to enforce subtitling on 'video on demand' media indicates that legislation is
MVD Announces Partnership With RiverSilica
Mobile Video Devices (MVD) has entered into a partnership with Bangalore, India based RiverSilica Technologies, through which MVD becomes the exclusiv
Evolving IP Standards
The earliest deployments of IP video transport began around 2001, when one large cable company sought ways of reducing the quantities of coax associat