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23/10/2019

ITV Hub Now Has 30m Registered Users

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ITV Hub now has over 30million registered users.

The Hub has increased from 21m registered users in October 2017 and 26m this time last year to reach over 30m users well ahead of ITV's previously announced target of hitting that figure in 2021. ITV announced as part of its new strategy in July 2018 that its goal was to increase registered users from 25m to 30m over the next three years.

ITV's programming has seen users increase with this summer's Love Island series 5 helping to attract an additional 3.2m registered users during June 2019.

Live streaming has also been popular, with 20m simulcast requests so far for the Rugby World Cup. The England v Australia match at the weekend received 1.5m simulcast requests - the highest number during this year’s tournament.

The Hub is also available to viewers more easily than ever before, across 28 different platforms, with connected TV now the most used.
VMI.TV Ltd

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