Production News

Bookmark and Share
08/08/2019

Sky Bet Relaunches The Football Series

News Image
Sky Bet has relaunched The Football Social series, a live watch-along series produced by Sky Sports and Football Daily which last season drew in 19 million views across social media platforms and achieved a record-breaking peak audience on YouTube.

Available on Soccer AM and Football Daily's Facebook and YouTube channels, the show will air every week from Saturday 10th August and cover featured games until the last match of the season. This season's series boasts even more potential with plans for 40 live watch-along episodes, up from a previous 33.

Alongside Football Daily's Joe Thomlinson and Chris Hamill, Soccer AM host Adam Smith will anchor the show for a second season, welcoming back a revered panel of influencers and ex-players. The show aims to offer fans an immersive live conversation alongside the action. Reacting to real-time news and action in the moment, the show will also share the latest betting odds with expert analysis from the pundits.

Jason Hughes, Head of Creative Solutions at Sky Media said: "The goalposts for our football fans have moved with social media and TV both playing an important part in millennials' lifestyles. Now people don't just talk about football in the pub, they use social media to celebrate the highs and lows of the game with fellow fans as the action happens.

"The 40-week-long partnership renewal comes as a result of an incredibly successful 2018-19 campaign, which saw improvement in key Sky Bet brand metrics and The Football Social become one of the most popular strands on Sky's social media platforms after just 10 months.

"With the fantastic proven results of last season, we’re excited to work with Sky Bet again to engage with this audience and elevate their football viewing experience to be increasingly interactive."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

12/09/2019
Qvest Media Agrees Four-Year Consulting Deal With European Parliament
Qvest Media has reached an agreement with the European Parliament to provide media strategic and technology consulting. The systems architect and ICT
11/09/2019
Input Media To Produce New Studio For Mola TV
Input Media is to produce a new studio show for Indonesian broadcaster Mola TV who have acquired the English Premier League rights for their territory
02/09/2019
Three Media To Demo XEN:Pipeline At IBC 2019
Three Media is inviting IBC delegates to demos of the XEN:Pipeline at the IABM Member Lounge. The company's design, workflow and metadata specialists
02/09/2019
DMS Acquires Software-Defined Central Storage System From Pixit Media
Escape Technology has provided London-based creative digital agency DMS with a software-defined central storage system from Pixit Media to handle the
02/09/2019
Gravity Media Acquires Chief Entertainment
Gravity Media has acquired Chief Entertainment Pty Limited, a leading Sydney, Australia-based provider of live studio and production services, from Te
28/06/2001
SKY SPORTS SECURE FORD SPONSORSHIP DEAL
SKY SPORTS have again secured Ford Motor Company as exclusive broadcast sponsors for FA Premier League coverage. The new deal starts with the 2001-2 s
05/02/2019
20th Century Fox And Universal Team Up With Sky Media
20th Century Fox and Universal have teamed up with Sky Media to showcase trailers for their upcoming releases across Sky Cinema On Demand. The trailer
10/04/2017
CueScript Completes Installation For Sky News
Innovation is a major part of the ethos at CueScript, going hand in hand with solving real-world prompting challenges for broadcasters. This was evide
23/03/2007
BSkyB Creates London Networked Media Distribution Centre Based On DayPort
Dayport recently secured an order from BSkyB (Sky) to create a Networked Media Distribution Centre – NMDC - to be based at its headquarters in West Lo
28/11/2017
Production News : Sky Sports To Launch New Darts Channel
Sky Sports is to launch a dedicated darts channel and new programming. From 14 December to 03 January, Sky Sports Arena will become Sky Sports Darts H
31/05/2017
Production News : Sky Atlantic To Launch New Series Of Riviera
Sky Atlantic is to launch a new series of Riviera, a 10-part drama created by Oscar-winning writer and director, Neil Jordan (The Crying Game, The Bor
31/05/2017
Sky To Launch New Talk Shield
Sky has announced it is launching a new Talk Shield, a call screening service to crackdown on unwanted and nuisance phone calls by stopping cold calle
05/05/2017
Production News : Sky Commissions Second Series Of Jamestown
Sky has commissioned a second series of its original production, Jamestown. The eight-part drama from the multi award-winning makers of Downton Abbey,
30/03/2017
Production News : Sky Arts Launches Art 50
Sky Arts has announced the launch of Art 50, to explore what it means to be British in a post-Brexit Britain, following the triggering of Article 50 o
18/02/2010
Sky Movies Showcase HD Channel
Sky Movies have now announced a number of changes to its channel line-up in a bid to make it easier for viewers to find the movies they want to watch