Sky Names Damian Saunders Managing Director Of Sky Business

Sky has appointed Damian Saunders as Managing Director of Sky Business as it steps up its B2B ambitions and reinforces its position in the UK business market.

A long-standing leader within the division, Saunders' trajectory mirrors Sky Business's evolution over more than a decade. He joined Sky in 2012 as Strategy and Emerging Markets Director, when the unit was largely TV- and content-led, focusing on identifying and unlocking new revenue streams.

He has since held senior posts including Strategy and Commercial Director; Managing Director, Sky Business TV; and Managing Director, Sky Business, TV, Mid‑Market & Wholesale, before most recently serving as Sky Business' CRO. Over this period, he has helped extend Sky Business beyond content into telecoms and connectivity, establishing it as a significant force in the UK B2B arena.

Commenting on the appointment, Devesh Raj, CEO AI, Data and Sky Business, said: "Sky Business has grown significantly over the past decade and continues to be a key growth engine for Sky. Damian's appointment reflects both the scale of the opportunity ahead and the strength of leadership we have within the business. He brings deep experience of our customers, our people and the market, and has been instrumental in shaping Sky Business into what it is today."

In his new role, Saunders will guide Sky Business through its next phase of growth, building on an expanding portfolio of TV, broadband and connectivity services for companies of all sizes across the UK.

Saunders said: "Sky Business has changed enormously since I joined, and I'm proud to have been part of that journey. We've grown the business, broadened our offer and built strong, long‑term relationships with customers across the UK. I'm excited to step into the role of Managing Director and to continue working with our teams to grow Sky Business and deliver even more value to our customers."