Production News

Bookmark and Share
04/07/2019

Sky Media To Rollout Sky Analytics

News Image
Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time.

The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform TV advertising.

• New online portal to plan, report and evaluate TV campaigns
• Launching with capability across AdSmart and Video On Demand platforms
• Inclusion of third-party verified MOAT video score data
• Extensive roadmap including cross-platform reporting through CFlight and transactional capability.

Sky Analytics will deliver advertising partners the ability to:

• Define, plan and price their Sky Media campaign in one place
• Direct and accelerated access to campaign performance and reports
• Deliver a deeper understanding of campaign outcomes allowing brands to evaluate and optimise advertising in greater detail.

Sky Media is on a journey to make Sky Analytics the one-stop portal to plan, report, evaluate and further optimise cross-platform Sky Media campaigns. Starting with AdSmart and On Demand, with a roadmap to enable capabilities across all its full addressable, on demand and linear suite of products. Media and advertising agencies, as well as established and local advertisers can use Sky Analytics to quickly access and control advertising campaigns.

Jamie West, Sky's Group Director of Advanced Advertising, said: "Sky Analytics is a significant step in giving agencies and clients more control of their TV campaigns. The ability to plan campaigns using the wealth of targeting attributes or combining with their own data is hugely compelling. We are on a journey to deliver a single powerful platform with the flexibility marketers have come to expect from digital, but for the brand safe premium video experience of TV."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

18/02/2010
Sky Movies Showcase HD Channel
Sky Movies have now announced a number of changes to its channel line-up in a bid to make it easier for viewers to find the movies they want to watch
23/03/2007
BSkyB Creates London Networked Media Distribution Centre Based On DayPort
Dayport recently secured an order from BSkyB (Sky) to create a Networked Media Distribution Centre – NMDC - to be based at its headquarters in West Lo
03/10/2016
Sky Launches New Virtual Reality App
Sky has launched a new app, Sky Virutal Reality (VR). The app, which is available to download free, features a range of immersive, 360-degree videos f
19/02/2019
Production News : Cameron Roach Appointed Sky's Director Of Drama And Sky Studios
Mr Cameron Roach has been appointed as Sky's Director of Drama and Sky Studios, as he announced his first two original commissions, Little Birds for S
29/01/2019
Production News : Sky One And Sky Kids Release Trailer Of Moominvalley
Sky One and Sky Kids have released a first-look trailer of the upcoming family drama, Moominvalley, which will air in Easter 2019. Moominvalley is bas
20/07/2001
SKY+ PROVIDES DIGITAL ALTERNATIVE TO VIDEOTAPE
BRITISH SKY Broadcasting (BSkyB) have unveiled Sky+, their new fully integrated Personal Television Recorder and Service (iPTR), and announced that th
19/09/2017
Sky Boosts Irish Production Sector
Sky has confirmed its investment in the Irish production sector with the announcement of a new content fund of more than €2m (£2m) for its Sky 1 chann
03/02/2011
Sky Sweeps In From Atlantic
This week's launch of Sky Atlantic means a new strategy for Sky as it looks to diversify its customer base and a change in direction for the broadcast
30/04/2012
Stuart Murphy Promoted To Director Of Sky Entertainment Channels
Sky has today announced that Stuart Murphy, currently Director of Sky 1 HD, and Director of Commissioning, will be promoted with immediate effect to
24/04/2002
Irish terrestrial channels join Sky's line-up in Ireland
The four Irish terrestrial channels have now become available to all Sky Digital customers in the Republic of Ireland. RTE 1, Network 2, TV3 and TG4 w
18/06/2001
SKY DIGITAL OFFERS TEXT MESSAGING THROUGH TV
SKY DIGITAL viewers can now take part in the text-messaging revolution that continues to sweep the world. Viewers can send text messages to any UK mob
24/04/2002
BSkyB announce lastminute.com partnership
British Sky Broadcasting have announced a partnership with online provider of travel and leisure solutions lastminute.com to sell key products through
05/02/2019
20th Century Fox And Universal Team Up With Sky Media
20th Century Fox and Universal have teamed up with Sky Media to showcase trailers for their upcoming releases across Sky Cinema On Demand. The trailer
10/04/2017
CueScript Completes Installation For Sky News
Innovation is a major part of the ethos at CueScript, going hand in hand with solving real-world prompting challenges for broadcasters. This was evide
03/08/2017
Production News : Sky VIP Launches
Sky has launched Sky VIP, the first tenure based loyalty programme in the TV and Broadband sector. The new loyalty programme will offer hundreds of th