Broadcast News

Bookmark and Share

Editec Scoops Ultra SloMo Contract For Saudi football Season

UK Ultra SloMo specialist Editec has won a contract to supply I-Movix Ultra SloMo equipment, along with technical backup, for the new season of Saudi Premier League coverage.
The contract follows a successful year of operations with Editec’s now industry standard I-Movix Sprintcam Vvs high speed camera system with leading Saudi-Arabian Sports Production company Sport Expert, based in Riyadh. The new contract is for coverage of the next season of this most prestigious series. This year it has been decided to increase the rental contract up to three camera systems later in the season.
Prior to the last season, Sport Expert had been asked to bring coverage of the Kingdom’s soccer season up to world-class standards, and an I-Movix ultra slow motion system from Editec was one of the new technologies they installed.
Not only has the use of this impressive technology been a hit with the producers but also the Saudi Royal Family. To demonstrate the kind of outstanding shots possible with the I-MOVIX system, Sport Expert created a close-up shot of a football lit from behind by bright sunlight, and shot at 2500 frames per second as water was poured over it. As they scattered on impact with the ball, the sunlit droplets looked like sparkling diamonds, and this shot was then used in the opening sequence for the first game. It was so successful that the mobile unit received a direct call from a member of the Saudi royal family requesting the shot to be repeated during the game.
The impact of the new coverage was both immediate and immense. Audiences for a single game were as high as 25 million, and media response was very enthusiastic.
Executive Producer and Senior Director Dave Horridge said: "We received Royal requests for more ultra slow motion footage to be included – even during the pre-match warm-ups. We use it more than you would normally see in the UK because the quality is so good, and people love the effect."
There is also of course the game analysis and decision opportunities it offers, as well as the raised production values.
Steve Cotterill MD Editec UK - UK & Ireland sole distributor for I-Movix said: "We are very pleased that Sport Expert have chosen to use our technology once again. Despite the harsh conditions in Saudi Arabia, the Sprintcam performed without fault. The camera was supplied with a special high temperature cooling upgrade and I am sure that this has helped the situation as temperatures have soared to around 48 deg at times."
Sport Expert covered around 450 games during the season from Riyadh, Jedda and other major cities, with as many as six games being televised concurrently. The company equipped six OB units with the latest equipment and used the Editec I-MOVIX SprintCam Vvs HD system for the most important games. Based on the Phantom camera from Vision Research, the SprintCam Vvs HD offers up to 5,600 fps in 720p or up to 2,600 fps in 1080i. The system provides instant replay at native HD resolution and image quality with a dual output for a live and replay feed. Other features that make it convenient in an outside broadcast environment include an integrated viewfinder, tally and intercom, all running down a single SMPTE fiber to a CCU in the truck. These developments increase reliability and picture quality, and reduce the need for setup and training.
The replay remote and the OCP (control panel) make the SprintCam Vvs HD very flexible and simple to operate. Anyone with a good working experience in live broadcast will find it familiar, and operational knowledge is enough to understand the system’s workflow.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

AJA Video Systems Unveils New Features Of RovoCam Camera System
AJA Video Systems has unveiled new features of its RovoCam Camera System. At NAB 2017, the company revealed details of its RovoCam compact block camer
G&D To Showcase Latest KVM Trands For e-sports And Broadcast Professionals
Guntermann & Drunck (G&D) will showcase the latest KVM trends for e-sports and broadcast professionals at NAB Show New York and SMPTE Los Angeles. KVM
Audio-Technica Ships 6000 Series Wireless System
Audio-Technica has announced that it is now shipping the 6000 Series High Density Wireless System; a solution that enables users to pack 31 channels i
TV Academy Honours ARRI ALEXA Camera System
At the 69th Engineering Emmy® Awards Ceremony in Hollywood, the Television Academy recognized ARRI with the most prestigious television accolade for o
ATG Danmon Completes System Relocation For UWE
ATG Danmon has announced the completion of a studio facility relocation project for the University of the West of England (UWE). Based at the UWE Bris
JVC's ProHD Bridge – A Cost-Effective IP Transmission System
JVC has announced a partnership with Peplink, a leader in SD-WAN bonding solutions, to create the ProHD Bridge video-over-IP solution. The ProHD Wirel
PMC To Display Full Dolby Atmos® Monitoring System At AES
PMC is to present a landmark display at this year's AES Convention in New York, featuring a full Dolby Atmos® certified monitoring system. The UK loud
DMS Acquires Software-Defined Central Storage System From Pixit Media
Escape Technology has provided London-based creative digital agency DMS with a software-defined central storage system from Pixit Media to handle the
KSU Wildcats Enters 4th Season With ChyronHego's Coach Paint
ChyronHego has announced that the Kansas State University (KSU) Wildcats football team is entering its fourth season with ChyronHego's Coach Paint tel
OConnor Launches Innovative Camera Support System
OConnor has unveiled a new camera support system that combines the precision and versatility of the company's fluid heads with the unique speed of flo
ITV Studios Acquires Over 20 Sony HDC-3500 System Camera Chains
ITV Studios has acquired 21 Sony HDC-3500 system camera chains supplied by broadcast and film industry equipment provider, Top-Teks. The 2/3-inch 4K C
Aaton-Digital To Present Integration Of Its CantarX3 HYDRA System
Aaton-Digital is to introduce the integration of its CantarX3 HYDRA system with the new Sony DWR-S03D digital wireless receiver. The SONY DWR-S03D, wi
Production News : BBC Four Announced New Season Of Themed Programmes
BBC Four has announced a new season of programmes celebrating and exploring the ideas, inspirations and visionaries behind the concept of utopia: a pl
SHOTOVER F1 Becomes Flagship System For PDG Helicopters
With over 40 years of aerial filming expertise and 18 aircraft based in the United Kingdom and Ireland, PDG Helicopters have chosen the SHOTOVER F1 as
The Vortex Aerial Camera System By Cammotion
The Vortex Aerial Camera System is a completely unique and one-off piece of kit designed for on-camera vertical tracking from the ground up to 100 fee