Broadcast News

Bookmark and Share
25/06/2019

Report Reveals Global Pay-TV Market Losing Ground To Social Video Viewing

News Image
A new global report from Grabyo has found video audiences are watching on social media and online streaming services more often than pay-TV services in all major markets except the UK.

The report surveyed over 9600 people across the UK, Germany, Italy, Spain, France, Australia, and the United States.

The majority of consumers still watch video most regularly on free-to-air TV, with social media viewing coming in second. The global video market is becoming fragmented and price point matters as consumers show a preference for ad-supported video across a range of platforms.

In the UK, 35% of consumers pay for TV and in this segment more than 60% watch most often on pay-TV services. Globally, 48% of pay-TV customers are watching pay-TV the most. These numbers reflect one of the challenges for paid TV services, as customers paying for TV services don’t use them as regularly as digital alternatives.

Over half of UK audiences are considering ‘cutting the cord’, or have already done so, following the downward trend in cable and satellite subscribers seen in the United States. 48% of UK consumers who are looking to cancel Pay-TV subscriptions watch video most often on social media platforms.

Social video audiences are most interested in content from media publishers and brands over anything other types of video. Social media feeds are filled with user-generated video clips, but this is not what most social media users want to watch.

Social platforms are emerging as competitors of TV and online streaming platforms for video audiences, driving investment in media partnerships and original content across Facebook Watch, YouTube, Twitter and Snap These investments are at an early stage but reflect the demands of users that want higher quality video and greater content choice.

In every European market, consumers are streaming video more often than watching pay-TV. In the US, audiences are streaming most often too, watching on social media and pay-TV equally as often.

Gareth Capon, Grabyo CEO, commented: "The growth in streaming services and social video offers choice for consumers. The UK's pay-TV market has been resilient given the strength of its content proposition and high-quality services, but this may not last. Broadcasters need to adapt to this shift in viewer behavior and expectations. We know consumers want to watch broadcast TV content, but they want to watch it on the device that suits them and with a business model that reflects their individual needs."
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

21/06/2017
Telestream Introduces Vantage Social
Telestream has announced the creation of a solution to the growing challenge of delivering a continuous supply of compelling, high-quality video conte
10/05/2017
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
16/02/2005
ADS Tech launches Instant VideoMPX
ADS Tech a leader in consumer video editing solutions, has announced the launch of Instant VideoMPX, a new device which can be used with a Windows XP
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
14/02/2013
Beamr Unveils Breakthrough Video Delivery Technology
Beamr,media compression and delivery experts behind the widely-acclaimed JPEGmini photo compression technology, has unveiled Beamr Video. This enables
16/03/2018
Video Clarity Preview - 2018 NAB Show
Video Clarity is to launch a range of products including the new RTM Manager, Venue Player IP, RTM IP and its ClearView 9.0 at the 2018 NAB Show. NEW
08/05/2014
Twitter To Deliver Visionary Address At BroadcastAsia2014
The power of social media is undeniable, as people spend more time on social media platforms, surpassing everyday Internet activities such as checking
17/04/2023
Globecast Launches First Video Public Cloud Video Headend
Globecast has developed and launched the first video public cloud video headend, powered by AWS, for a major European Telco. Globecast joined the AWS
11/07/2018
Artel Video Systems Announces Technology And Solutions Training Programs
Artel Video Systems has announced a new series of technology and solutions training programs aimed at helping broadcast video professionals prepare fo
29/09/2016
Benefits Of Adding Video To Your Website
In today's fast-paced, ever-expanding world of advertising, more and more businesses jump on the bandwagon of adding video content to their webpage. A
19/05/2017
Take One's Guide To Encoding YouTube Videos At The Best Quality: Pt I
Article credit: Take One. YouTube boasts over one billion viewers every month so it shouldn't be dismissed as an important distribution channel and po
08/09/2014
Web Subtitling: How Hard Can It Be?
The apparent simplicity of creating subtitles and captioning for web-based video belies the real complexities of this relatively new endeavour, writes
03/03/2009
HaiVision And Video Furnace Merge To Deliver Unprecedented End-To-End Network Video Solutions
HaiVision Systems, a leading vendor of high-performance H.264 encoders and codec systems and Video Furnace, a leader in IP video delivery software sol
21/08/2019
Video Progetti Completes OB7 For L'Opera Broadcast Video Service
Video Progetti has announced that OB7, the outside broadcast van it has designed and built for production company L'Opera Broadcast Video Service, wil