Broadcast News

Bookmark and Share
25/06/2019

Report Reveals Global Pay-TV Market Losing Ground To Social Video Viewing

News Image
A new global report from Grabyo has found video audiences are watching on social media and online streaming services more often than pay-TV services in all major markets except the UK.

The report surveyed over 9600 people across the UK, Germany, Italy, Spain, France, Australia, and the United States.

The majority of consumers still watch video most regularly on free-to-air TV, with social media viewing coming in second. The global video market is becoming fragmented and price point matters as consumers show a preference for ad-supported video across a range of platforms.

In the UK, 35% of consumers pay for TV and in this segment more than 60% watch most often on pay-TV services. Globally, 48% of pay-TV customers are watching pay-TV the most. These numbers reflect one of the challenges for paid TV services, as customers paying for TV services don’t use them as regularly as digital alternatives.

Over half of UK audiences are considering ‘cutting the cord’, or have already done so, following the downward trend in cable and satellite subscribers seen in the United States. 48% of UK consumers who are looking to cancel Pay-TV subscriptions watch video most often on social media platforms.

Social video audiences are most interested in content from media publishers and brands over anything other types of video. Social media feeds are filled with user-generated video clips, but this is not what most social media users want to watch.

Social platforms are emerging as competitors of TV and online streaming platforms for video audiences, driving investment in media partnerships and original content across Facebook Watch, YouTube, Twitter and Snap These investments are at an early stage but reflect the demands of users that want higher quality video and greater content choice.

In every European market, consumers are streaming video more often than watching pay-TV. In the US, audiences are streaming most often too, watching on social media and pay-TV equally as often.

Gareth Capon, Grabyo CEO, commented: "The growth in streaming services and social video offers choice for consumers. The UK's pay-TV market has been resilient given the strength of its content proposition and high-quality services, but this may not last. Broadcasters need to adapt to this shift in viewer behavior and expectations. We know consumers want to watch broadcast TV content, but they want to watch it on the device that suits them and with a business model that reflects their individual needs."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

21/06/2017
Telestream Introduces Vantage Social
Telestream has announced the creation of a solution to the growing challenge of delivering a continuous supply of compelling, high-quality video conte
10/05/2017
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
28/02/2018
SMART Media Delivery Platform Unveiled By Artel Video Systems
The SMART Media Delivery Platform, a four channel, auto sense, 3G/HD/SD-SDI-over-IP multifunction gateway, has been unveiled by Artel Video Systems. T
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
23/03/2017
Video Marketing Trends For 2017
It's 2017, so, let's look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to s
04/04/2017
Editshare Reveals Lightworks NLE Version 14.0
EditShare has revealed the Lightworks NLE version 14.0, which includes a new look and an extensive list of new features to benefit YouTubers and socia
03/10/2017
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
25/09/2017
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
25/09/2017
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
11/08/2017
Artel Video Systems To Exhibit At IBC
Artel Video Systems will demonstrate an end-to-end hybrid IP- and fiber-based network at IBC2017. Standards-Based IP transport with DigiLink and Infin
03/08/2017
Five Reasons For Using 360 Video In 2017
A few months ago we posted a tutorial on creating 360 video, so we thought we'd follow up with the top reasons for using 360 video to connect with you
25/07/2017
VITEC To Showcase Field-Proven Video Streaming Solutions
VITEC has announced that it will demonstrate its broad range of point-to-point streaming and full motion video (FMV) solutions engineered for mission-
19/05/2017
Take One's Guide To Encoding YouTube Videos At The Best Quality: Pt I
Article credit: Take One. YouTube boasts over one billion viewers every month so it shouldn't be dismissed as an important distribution channel and po
12/09/2017
What Is Silent Video?
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing