Broadcast News

Bookmark and Share
21/06/2017

Telestream Introduces Vantage Social

News Image
Telestream has announced the creation of a solution to the growing challenge of delivering a continuous supply of compelling, high-quality video content to social media platforms.

Designated Vantage Social, this extension to the company's market leading media processing and workflow automation platform targets a range of audiences from broadcasters to sports teams, large corporations and SMEs.

Vantage Social multiplies pace and scale of video communications to the most effective social media and online video platforms including Facebook, YouTube, Twitter, LinkedIn and Vimeo.

Vantage Social bridges the gap between technical production and social media marketing teams: it enables domain experts in marketing and video production to work independently for faster and more effective communication. It eliminates the organizational and technical barriers between teams that have for a long time blocked effective video marketing communications.

For broadcasters that use social media platforms as content distribution channels, Vantage Social delivers content on targeted, measurable channels to help grow audience engagement. Building on the advanced workflow architecture of Telestream's Vantage Media Processing Platform, it creates processes and delivers video to named accounts on social media platforms in simple, low cost ways that complement existing delivery processes.

Additionally, Vantage Social is a bridge to the channel's digital marketing teams, empowering them with immediate access to managed content and promos with no additional production effort.

Vantage Social communicates in the native format of production systems to access video and delivers to the social media workspace at the right time, and in the right format, so that social media producers can focus on the business of communicating with their audiences. While bridging that gap, Vantage Social offers tools and automation that tag, package and brand video, making it stand out in viewers' social media feeds.

Vantage Social multiplies an organization's social media branding activity through timely video-supported communications to more viewers, on more channels, and in a fraction of the time previously required.

Telestream Director of Strategic Product Planning, Jim Duval, notes measurable improvements for organizations who've adopted Vantage Social, said: "In the time it used to take to manually produce 15 video clips and post them to YouTube, we're now seeing teams producing in excess of 100 video clips and post them on 10 platforms."

Furthermore, Vantage Social breaks down barriers, enabling social media video production to fit seamlessly within existing broadcast and corporate production workflows. It produces branded video packages that stand out within social media feeds with no additional effort required. Through this, it extends an organization's reach to new audiences, on more channels. And it provides immediate access to more source content for better marketing initiatives.

Paul Turner, Vice President of Enterprise Product Management at Telestream, said: "In terms of social media marketing, video is the most compelling content to drive engagement – but getting access to that video and optimizing it for social distribution is typically the biggest challenge our customers face.

"Whether you are an international broadcaster seeking to grow your viewing audience, a national baseball team looking to connect with your die-hard fans or a multi-national financial service organization seeking to promote your products and services the need is the same. On social media, full motion video is the most compelling communication medium and with Vantage Social we have slashed the time, manpower and money required to create your own high quality supply source."

For more information on Vantage Social go to telestream.net/vantage/social
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

08/05/2014
Twitter To Deliver Visionary Address At BroadcastAsia2014
The power of social media is undeniable, as people spend more time on social media platforms, surpassing everyday Internet activities such as checking
10/05/2017
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
06/03/2012
UTV Media Announces Acquisition Of Simply Zesty
A successful media company in the UK and Ireland incorporating Radio, Television, New Media and Publishing has revealed that they have bought a social
09/12/2019
NEP Group's Lisa Heidel Promoted To SVP, Global Media Solutions
NEP Group has announced that Lise Heidal, Managing Director of NEP Norway AS, has been promoted to SVP, Global Media Solutions. In her new role, she w
09/12/2019
Tal Yarden Selects disguise gx 2 Media Servers
When Tal Yarden created the projection design for 'Network' on Broadway he selected disguise gx 2 media servers to drive the video-intensive environme
02/12/2019
Flint Insurance Upgrades Media Entertainment Technology Practice
Having looked after both CEDIA & PLASA members for over 25 years, they have now included their burgeoning technology insurance business too. As you ma
02/12/2019
Gravity Media Appoints Head Of RF And Speciality Cameras In The UK
Gravity Media has appointed Tony Valentino as its new Head of RF and Speciality Cameras in the UK. With over 30 years experience of working within the
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
12/10/2017
Media Links To Showcase New IP Media Gateway
Media Links has announced that it will demonstrate its new MDP 3020 IP Media Gateway at NAB NY 2017, Booth N624, which takes place later this month. T
28/02/2018
SMART Media Delivery Platform Unveiled By Artel Video Systems
The SMART Media Delivery Platform, a four channel, auto sense, 3G/HD/SD-SDI-over-IP multifunction gateway, has been unveiled by Artel Video Systems. T
11/12/2019
Qvest Media Appoints Enterprise Account Manager
Qvest Media has expanded its UK-based team of 17 employees to strengthen its position in the region with Simon Rich joining as Enterprise Account Mana
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
10/10/2018
Converting Social Media Data Feeds Into AR Graphics
Data-driven graphics are commonly used in many broadcast applications, not only in Sports or Elections, where we assume that graphics need to be const
28/02/2014
MGI Partners With Molden Media At CABSAT 2014
Media Group International (MGI) has partnered with Molden Media and never.no to showcase the latest trends in On-Air graphics and live social manageme