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Twitter To Deliver Visionary Address At BroadcastAsia2014

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The power of social media is undeniable, as people spend more time on social media platforms, surpassing everyday Internet activities such as checking emails. In 2013, social media activity was the most time consuming activity conducted online.

Real-time social platform Twitter has more than 241 million users globally and is available in 35 languages. Shailesh Rao, Twitter Inc's Vice President for Americas, Asia Pacific and Emerging Markets, will deliver a visionary address at CommunicAsia2014 Summit and BroadcastAsia2014 International Conference entitled 'You Matter: Asians Shaping The Pulse of the World Through Live, Authentic Conversations' to examine the role of social media and its significance in today's society.
The visionary address will be held on 18 June, 2014, at Marina Bay Sands, Singapore.
Known for his previous role in building Local Search, India, and YouTube and Display across the region for Google, Shailesh Rao, now in charge of the largest international businesses for Twitter, will highlight how social media platforms are revolutionising societies, organisations, media and next-generation consumer behaviour. More than just a reflection of people's lives, social media is now shaping political elections, global sporting events, TV shows, news, businesses, entertainment, disaster relief and all the things that matter most to consumers.
"More than half of the world's population lives in the Asia Pacific region, and social media gives them the ability to connect with each other, while enabling their voices to be heard around the world. Now, more than ever, Asian consumers have the platform and desire to shape both local public discourse and the pulse of the world.
"These public conversations, ranging from personal interests to key cultural moments, provide everyday opportunities for governments, businesses, media organisations and influential personalities to connect with people across the region.
"Thus brands and businesses who embrace the power of social media for live, authentic conversations with Asian consumers will be the leaders of tomorrow," comments Shailesh Rao.
Rob van den Dam, IBM Corporation's Global Telecom Leader Institute Business Value, will deliver the opening keynote address for the newly developed 'Digital and Social Disruptions' track on 17 June, 2014. Speaking on the topic 'Social Media and the Power of Asian Consumers', Rob van den Dam will present results from IBM's 2014 Telecom Consumer Survey, conducted across 35 countries, and share examples of how telecom operators are adopting social media to achieve their goals.
Delegates to the CommunicAsia2014 Summit, BroadcastAsia2014 International Conference and Creative Content Production Conference can expect thought-provoking tracks addressing the latest trends in social media and challenges faced by businesses, such as:

CommunicAsia2014 Summit Topics:
- Digital and social disruptions
- Tying social business and apps together
- The importance of social media compliance and why business needs social media and beyond

BroadcastAsia2014 International Conference Topics:
- The role of social media in the future of TV
- The synergies between second screen, social media and advertising revenue
- Bringing the power of Twitter to TV and more

Creative Content Production Conference Topic:
- Creating 'Social' Content to Reach Out to Connected Viewers

More than 150 C-level executives will deliver key updates and share case studies on a wide range of the latest trends and technology advancements, such as Over-the-Top (OTT), Internet of Things (IoT), enterprise mobility, Bring Your Own Device (BYOD), Ultra-High Definition (UHD)/4K, multi-screen broadcasting and many more.
"The wide range of topics covered at previous editions of CommunicAsia2014 Summit and BroadcastAsia2014 International Conference provided us with decisive information for our business, especially in recent years with the convergence of the ICT and broadcast industries," said Pierre Benoist d'Anthenay. "The conferences also gave us the opportunity to network with customers and partners."

The article is also available in Broadcast Film & Video online.


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