Atlona Expands Partner Network

Atlona has expanded its partner network in the residential AV market with the designation of Denver-based CET & Associates as its manufacturer's representative for the expansive Rocky Mountains sales territory.

Effective immediately, CET & Associates will represent Atlona's best-in-class products and solutions for residential and light commercial projects, including its OmniStream™ R-Type AV over IP platform, and Opus™ Series of matrix switchers and receivers.

CET & Associates is a large company with divisions that serve the residential, commercial, and industrial construction markets. For Atlona, CET & Associates will provide a dedicated team of sales and marketing resources focused on winning high-end, luxury residential AV projects across Montana, Wyoming, Utah, Colorado, and New Mexico.

CET & Associates distinguishes itself from competitive firms through a team of sales engineers that bring valuable previous experience as dealers, installers, and other roles requiring hands-on, field-based expertise. Since they're not commissioned salespeople, they are committed to providing exceptional customer service, expertise and training, rather than simply moving boxes.

CET seeks to build strong, trusted relationships with its customers by offering extensive advice, training, and seminars that position their team as knowledgeable partners dedicated to meeting shared objectives. And, in keeping with their company's "You Before Us" slogan, CET sales reps recommend products—such as Atlona's—that are ideally-suited to delivering the features and capabilities specified by a particular installation.