4Sales Secures Deal With Simply Be

4Sales has secured a partnership deal with online fashion retailer, Simply Be, for E4 which includes the first ever channel sponsorship of the youth-focused digital channel.

The deal negotiated between 4Sales in Manchester and Carat Manchester / The Story Lab media agency began on Tuesday 7th May, 2019. Ten second idents for Simply Be will appear before every show that appears on E4 between 6am and midnight, giving Simply Be unparalleled exposure to E4’s coveted 16 to 34-year-old audience seven days a week.

The year-long partnership includes a licensing deal giving Simply Be use of the E4 logo alongside their own branding, enabling them to reaffirm the partnership across their own platforms. The deal also includes a bespoke digital media package on All 4, targeting young audiences and E4 programming as well as social media content, tapping into E4’s multi-platform audience.