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12/02/2004

Avid deliver 50 DS Nitris HD systems in Europe

Avid Technology Europe has announced the delivery of 50 Avid DS Nitris systems in Europe since the HD capable system began shipping just four months ago.
Companies including broadcasters, television postproduction facilities and feature film effects houses have purchased Avid DS Nitris systems for use on a wide variety of projects including HD film work, television promos, long-form dramas and DVD production.
A Nitris system was recently delivered to Pink House Post Production. Based in Bristol, UK, Pink House work on a wide variety of high-quality programmes, many of which are created for global distribution.
Managing Director of Pink House Post Production, Anita Nandwani, said: “We have been looking for a system that delivers the quality and speed of a 10-bit linear finishing suite for the kind of long-form work that we do, and also provides the flexibility and power required for complex compositing in the commercial, animation and FX work that Pink House undertakes.
“These factors, combined with the Symphony style colour correction tool and the overall Avid offline/online workflow, made Avid DS Nitris the obvious choice for us.”
TV4, Sweden's largest commercial broadcaster, has purchased two Avid DS Nitris systems for its broadcast Trailer and Promo department, which already operate six Avid systems.
Munich-based ARRI Film & TV Services GmbH, much of whose work is feature film-based, required a system that could handle both SD and an increasing amount of HD material.
"With Avid DS Nitris, not only do we have a system that has the performance to handle the bandwidth of HD, we also have the high-quality effects tools we need for feature film production,” said Christian Grafwallner, Technical Project Coordinator Digital Lab, ARRI Film & TV Services GmbH.
Miguel Ferros, European HD Product Marketing Manager for Avid, said, “We are delighted with the rapid up-take of Avid DS Nitris in Europe. To ship 50 systems in less than four months, to such a diverse mix of customers is a testament to the depth and versatility of Avid DS Nitris. From film work and complex visual effects to mainstream editing, this is a product with the tools and performance to appeal to all types of programme makers."
The Avid DS Nitris system is an all-in-one postproduction solution that offers non-linear video and audio editing, including Symphony style colour correction, as well as advanced compositing, paint, character generation, special effects, image treatment, and project media management.
(SP)
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