Trio of top postproduction facilities invest in Avid DS Nitris

Avid Technology have announced that three major New York City-based postproduction facilities – FrameRunner, PostWorks, and Image Group – are among the first to purchase the Avid DS Nitris system, which hit the market worldwide last week.
Each company is adding an Avid DS Nitris system to its existing arsenal of Avid products and will use it to finish increasing amounts of HD work, including commercials, television programs, and feature films.
"The interest in short- and long-form HD projects from some of our most high-profile clients – such as CBS and Comedy Central – has been growing steadily, and we felt it essential to make the move to HD without sacrificing the performance and features we've come to expect from SD systems. Avid DS Nitris meets all of our needs in one box, and it's backed by the company that wrote the book on nonlinear postproduction," said Tom Emmenegger, president of FrameRunner.
Billy Baldwin, president of PostWorks said: “Avid DS Nitris has many of the Media Composer features that our editors know and love, and it’s faster than anything else out there. The capability to do real-time effects and playback with uncompressed 10-bit HD media has been on everyone’s wish list for some time now. Today, with Avid DS Nitris, it’s a reality. We’re already using the system to finish a Bruce Springsteen DVD and a Tupac Shakur documentary for MTV.”
Willie Sheehy, president of Image Group, which serves clients such as MTV, Paramount Pictures, ESPN, and Cablevision, added: “Image Group has always been on the cutting-edge of HD technology, and we couldn’t wait to get our hands on Avid DS Nitris. With a product that delivers so much power and flexibility – at such an unbeatable price – Avid is basically redefining the HD postproduction landscape. We’re getting a level of compatibility between Avid DS Nitris and our fleet of Media Composer systems that simply isn’t possible with the other HD products we own. That’s huge for us, because our offline work, the bulk of which is done on Media Composer, can now be easily transferred to Avid DS Nitris for HD finishing – with very little rework involved.”
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