Broadcast News

Bookmark and Share

Let's Talk About Branding

News Image
After more than 30 years in the voiceover industry, I recently took professional advice and decided that it was time for a rebrand.

Time for a fresh look, time to adapt to technological change, and time to export my broad voiceover skills into new countries and markets.

When I started voicing in the 1980s, there was no such thing as a website. There were the Yellow Pages and business cards, certainly, but not much in the way of personal branding. And definitely no personal studios, computers, mobile phones, and no work-from-home culture. I generated most of my clients through face-to-face relationships, friendly phone calls, and – fittingly – word of mouth.

So you might be asking: why rebrand when you're already an established British female voice over artist with an extensive CV and a track record of working with big brands? Well, many reasons. But here are the main ones:

To express value
For any business, how you present yourself to the world through your branding speaks volumes about how you value yourself professionally. It also impacts how you want to be perceived by prospective clients. I wanted to visually express the quality of my broad vocal skills and voiceover 'heritage'. I also wanted to enhance that visual message with a strong positioning statement. The resulting logo was a Romanesque black font (Cinzel), with its pillar-like 'T' and flourishing 'R'. A classic white background and a decorative royal purple crown (to play off my surname).

The slogan: (Rich in Experience, Expertise & Excellence™). This became the written extension of the logo, telling clients exactly what I deliver to them.

To be on trend
Brand identities, just like clothing fashions and voiceover styles, change over time. Just look at how Google, Ford, Pepsi, Apple and ITV's logos have evolved over the decades. I therefore wanted my new branding to be modern, different, authentic to me, and evoke quality. That's why the logo doesn’t have a microphone, speech bubble, or other voiceover-related icons. For me, the absence of such an icon is unique. It also says: "I'm comfortable that my art will do the talking." A VO icon is also pretty moot, when the words 'voice over' underneath the logo do the job!

Change is inevitable. Businesses have to move with the times. For me, a new logo, website, business cards and social media presence would create a talking point. It would also help me re-establish relationships with past clients as well as attract new ones. In the age of the worldwide web and global voiceover industry, my new brand became a springboard to new opportunities. And I’m pleased to say the new look is already paying off.

Personal Investment
Any accountant will tell you that rebranding comes under ‘marketing and promotions’. This means that logos, websites, social media banners and design consultancy are all a tax deductible expense. But the benefits go further than just reducing your tax bill.

My new brand identity allows me to stay fresh and relevant in an ever-changing industry. It gives me a new sense of purpose and personal pride. It has helped me redefine what I stand for and who I want to work with. And while the design (in some ways) is a nod to my professional past, it's also a deliberate investment in my future.

If you'd like to take your brand into the future with a versatile voice of experience, I'd love to hear from you.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

New Year, New Career?
A lot of people find themselves examining and assessing their current job and career plans in January... It's therefore no coincidence that the start
SMPTE Announce Details Of New Webcast
SMPTE has published details of a free webcast it is to host which will explain the basics of the new SMPTE ST 2110 suite of standards for professional
PWS Unveils New Equipment At InfoComm 2017
Professional Wireless Systems (PWS) is to introduce its new equipment and rental packages at InfoComm 2017, Booth 6881, 14 – 15 June. On display will
New Price Point For Atomos Shogun Studio
Atomos have confirmed a new price point for their Shogun Studio rack-mounted, two-channel 4K/HD recorder and playback desk with dual 7" IPS monitors.
Qvest Media Opens New Hub
Qvest Media has announced that it is to open a new central hub for Northern Europe in Copenhagen, led by manager Peter Thomsen. The company will also
'New' Spigot Dual Lighting Power By Hawkwoods
The new range of 16mm Spigot Lighting adaptors from Hawkwoods are now available. Hawkwoods are now offering their next exciting product range, which h
Production News : New Entertainment Show Heads To Channel 4
A new entertainment show has been commissioned for Channel 4, it has been announced. Host The Week will see a celebrity guest host an episode for one
Production News : New Superman Drama To Be Filmed In Belfast
Details have been announced regarding the first production to be housed in the new Belfast Harbour Studios. Krypton, which is a Superman prequel, is d
Murraypro Announce New SPDIF+TOS~AES Converter
Often Audiophiles need to convert signals from equipment offering only an SPDIF or a TOS optical output to the Professional AES3 format, and have expe
Jellyfish Pictures Opens New Studios
Jellyfish Pictures has opened two new virtual VFX facilities in Oval, London. The sites are in addition to the production studio's facilities in Brixt
Genelec Introduce The New 1032C Monitor
Genelec has unveiled the new 1032C monitor; upgraded with the features and flexibility of Smart Active Monitoring (SAM). Offering wide dynamic range,
Production News : Sky Atlantic To Launch New Series Of Riviera
Sky Atlantic is to launch a new series of Riviera, a 10-part drama created by Oscar-winning writer and director, Neil Jordan (The Crying Game, The Bor
Sky To Launch New Talk Shield
Sky has announced it is launching a new Talk Shield, a call screening service to crackdown on unwanted and nuisance phone calls by stopping cold calle
Two Firms Find New Home At Bottle Yard Studios
Bristol Costume Services and MRU Services are the two latest additions to the creative hub at The Bottle Yard Studios. Their arrival on site brings th
HHB Supplies Equipment For New Studios At Abbey Road
London studio complex Abbey Road Studios has built a complete Dolby Atmos Premier Studio-certified sound post-production facility with equipment suppl