dpa Appoints Deputy Editor-In Chief

Niddal Salah-Eldin is to take over as dpa's deputy editor-in-chief and head of innovation and product.
She will take up the role at the German Press Agency (dpa) in Berlin starting 01 May 2019. In this role her primary task will be to drive the digital transformation of the agency. The 33-year old journalist is joining from Welt, where she currently holds the position of Director of Digital Innovation within the editorial management team. She is taking over from Roland Freund (50), who is moving for family reasons to Munich and will take over as regional bureau chief there.

"With Niddal Salah-Eldin a digital visionary of the German media landscape is joining dpa, in order to lead the transformation from a news agency to a media intelligence company from a key position. She has a great personality and is a team player, knows the needs of dpa's clients and has a demonstrated sense for trends and developments. And Niddal Salah-Eldin puts things into practise. All these qualities make her perfect for the job, dpa and our clients in the media and society," Sven Gösmann, dpa’s editor-in-chief said.

Gösmann stressed that in her future role she "will be able to build on the good foundation that Roland Freund has established over the last three years. We thank him for his spirit and his energy and are looking forward to working with him in his new role in Bavaria".

As deputy editor-in-chief for innovation and product (head of innovation) Niddal Salah-Eldin will be in charge of important sectors of the future such as the development of dpa’s editorial strategy and products for media as well as business clients, and innovation and change within the company. She will also lead a growing team of dpa product managers, who are in charge of developing media and content intelligence, diaries and services, sport data and data analysis. In addition to that she will be in charge of the development of editorial products and tools, and an ambassador of change for the agency globally, as well as towards dpa's clients and shareholders.