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Thomas Mackenbrock Named New CEO Of Arvato CRM Solutions

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Arvato CRM Solutions has appointed Thomas Mackenbrock as the company's new CEO.

Mr Mackenbrock, the current Chief Strategy Officer of Arvato, will succeed Andreas Krohn, whose resignation comes into effect at the end of the year.

Thomas Rabe, Chairman & CEO of Bertelsmann and Chairman of the Arvato Board, said: "In Thomas Mackenbrock, an internationally experienced manager is taking over the management of Arvato's CRM businesses.

"The task for the months ahead is to put the results of the strategic review of the CRM business into action. I am sure that Thomas Mackenbrock will execute this demanding task, successfully and with entrepreneurial circumspection."

Thomas Mackenbrock commented: "I'm thrilled about the appointment and this opportunity to open a new chapter for Arvato's CRM businesses, in order to make them even more digital, more international, and faster-growing.“

After several years with McKinsey, Mr Mackenbrock began his career at Bertelsmann in 2006. He has worked for the Group all over the world in various functions, countries and divisions, including Bertelsmann Investments, BMG, and Arvato. He has served as Chief Strategy Officer at Arvato since January 2017.

Thomas Rabe added: "Andreas Krohn was instrumental in realigning Arvato's CRM businesses. During his tenure at the top, important decisions were made on the further internationalization and digitalization of the businesses. Until he leaves the company at the end of the year, Andreas Krohn will continue to serve Arvato CRM Solutions in a consultative capacity."
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